Senior Marketing Specialist, Paid Search – Commercial Insurance

Job not on LinkedIn

🕒 August 29

🇺🇸 United States – Remote

💵 $80k - $90k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Talencore

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2016

👥 HR Tech

🎯 Recruiter

💼 Consulting

HR Tech • Recruitment • Consulting

Talencore is an inspired HR service provider located in Toronto, Canada, dedicated to revolutionizing the HR and Recruitment landscape. With a team of seasoned professionals, they specialize in end-to-end talent acquisition services and HR consulting, offering tailored solutions for businesses of all sizes. Talencore aims to transform organizations through strategic HR practices and help individuals achieve their career goals by providing services such as resume writing, interview coaching, and career counseling.

📋 Description

• Own the day-to-day management and optimization of paid search campaigns across Google Ads and other search platforms • Build and launch campaigns, including keyword research, account structure, ad groups, targeting, creative, landing-page alignment, and conversion tracking • Manage budgets, bidding strategies, pacing, search terms, negative keywords, and campaign performance • Monitor CPA, conversion rate, lead volume, impression share, click share, CPC, ROAS, and downstream lead quality • Optimize campaigns toward online and offline conversions, including form submissions, calls, qualified leads, and policy or sales outcomes • Partner with analytics, sales, operations, and marketing team members to understand lead quality and improve acquisition efficiency • Use CRM and conversion data to improve campaign optimization and attribution • Identify opportunities through audience, keyword, competitive, landing-page, and funnel analysis • Develop and execute structured A/B tests across ads, landing pages, targeting, and bidding strategies • Build performance reporting and translate campaign data into actionable recommendations • Support new paid media channels and experiments as the marketing organization evolves

🎯 Requirements

• 4+ years of hands-on paid search or performance marketing experience • Strong recent experience directly managing Google Ads campaigns • Demonstrated ownership of campaign builds, keyword strategy, search-term optimization, bidding, budgets, pacing, and performance analysis • Experience managing meaningful lead-generation budgets and making independent optimization decisions • Strong understanding of CPA, ROAS, conversion rate, impression share, click share, lead quality, and acquisition funnel performance • Experience with GA4, Google Tag Manager, conversion tracking, and attribution • Experience optimizing toward offline or downstream conversions using CRM or sales data • Strong analytical skills and comfort identifying performance opportunities from campaign data • Ability to operate independently in a lean, fast-moving environment • Strong communication skills and ability to clearly explain what was changed, why, and what impact it had • Must be physically located in the US

🏖️ Benefits

• Employee Ownership Program - eligible employees share in the financial rewards as the company grows • Professional Development Opportunities – access to learning and career growth initiatives • Owner Referral Program • Work-from-Home Reimbursement • Digital Health & Wellness Platform - online fitness and wellbeing resources • Canary Emergency Financial Assistance Program • Comprehensive Medical, Dental, and Vision Coverage • Life and AD&D Insurance • Confidential Employee Assistance Program (EAP) • Health Savings Account (HSA) • Short-Term Disability Coverage • Voluntary Benefits - supplemental accident, critical illness, and hospital insurance • Employee Discounts • 401(k) Plan with company matching contributions • Paid Time Off Programs • 11 Company-Paid Holidays