Demand Generation Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $132k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Hyland

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

☁️ SaaS

🏢 Enterprise

B2B • SaaS • Enterprise

Hyland is a company that provides a collaborative community platform for its customers and partners, offering access to resources such as products, solutions, and updates. The platform enables users to share feedback, ask questions, and connect with each other, fostering operational knowledge and organizational value. Hyland Community aims to enhance user experience by facilitating interaction between experts and community members.

📋 Description

• Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives for assigned regions, industries, or market segments • Design, execute, and optimize integrated demand programs using digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions • Leverage AI-enabled tools and automation to improve efficiency, scale, targeting, personalization, and performance • Monitor pipeline health, campaign performance, and conversion trends • Support pipeline forecasting and performance reviews with actionable insights and data • Partner with Sales, SDRs, Account Executives, and Partner teams to align demand generation activities with business priorities • Coordinate campaign follow-up motions to support lead progression and opportunity creation • Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing teams • Establish and track KPIs to measure demand generation effectiveness • Analyze campaign, audience, channel, and pipeline performance to drive continuous improvement • Lead creation and management of marketing plans and strategy for a GTM segment or plan area • Establish audience-specific and industry-specific thought-leadership strategies • Identify and execute flagship strategic industry events and targeted high-touch ancillary events • Review and approve content mix and tactics • Create comprehensive campaign briefs defining objectives, audiences, messaging, and creative requirements • Partner with international regional marketers to drive global engagement and demand • Prioritize tasks, resources, and project timelines • Act as a trusted advisor to business leaders and sales • Own demand funnel health and optimize strategies as needed • Track campaign performance against KPIs and monitor spend and milestones • Provide regular analysis on marketing pipeline contribution • Partner with external vendors, agencies, and industry partners • Mentor, coach, train, and provide feedback to team members • Contribute thought leadership, knowledge sharing, and coaching on best practices and market trends • Provide feedback to leadership on team capabilities and development opportunities

🎯 Requirements

• Bachelor's degree or equivalent experience • 5+ years of B2B marketing experience • 3+ years in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM • Proven success partnering with Sales or revenue teams to support pipeline and revenue goals • Experience participating in pipeline reviews, forecast discussions, account planning, and quarterly business reviews • Ability to design and execute integrated demand generation programs across digital campaigns, ABM, webinars, nurture, partner, and sales activation motions • Experience using marketing automation, CRM, analytics, and digital marketing technologies • Strong communication, project management, analytical, and stakeholder management skills • Experience leveraging AI and automation tools is a bonus • Ability to manage program timelines, dependencies, deliverables, and stakeholder communication • Experience preparing and presenting performance insights and recommendations • Ability to drive continuous improvement through testing, experimentation, data analysis, and post-campaign learnings • Experience translating segment, regional, or industry priorities into coordinated marketing programs • Ability to work in a fast-paced, dynamic environment • Ability to handle sensitive information with discretion and tact • Strong collaboration and negotiation skills • Ability to influence without ownership and gain support and trust across the organization • Ability to establish rapport and gain consensus • Ability to work independently and in a team environment • Strong business and technology acumen • Ability to think creatively and bring innovative ideas • Ability to provide guidance and support to developing team members • Up to 20% travel time required

🏖️ Benefits

• 401(k) Retirement Savings • Flexible Schedule • Paid Time Off • Medical, Dental, Vision • Volunteer Paid Time Off • Wellness Reimbursement • Paid Parental Leave • Sabbatical Program • Career development resources • Wellbeing programs • Innovation practices