Senior Manager, Demand Generation

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $130k - $150k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Vibes

WebsiteLinkedInAll Job Openings

51 - 200 employees

🍽️ Food & Beverage

🏥 Healthcare

🏨 Hospitality

💰 $45M Series B on 2016-05

Food & Beverage • Healthcare • Hospitality

Vibes is a leading mobile engagement platform specializing in intelligent mobile marketing solutions for enterprise brands. Trusted by global brands and industry leaders, Vibes excels in providing SMS, MMS, RCS, and Mobile Wallet services to drive long-term customer engagement and revenue growth. As the premier independent Tier 1 messaging aggregator in North America, Vibes combines direct carrier connections with a robust suite of tools, including audience management, analytics, AI, and machine learning integrations. Their platform empowers retailers, restaurants, financial services, hospitality, and automotive industries to enhance customer loyalty through innovative mobile campaigns.

📋 Description

• Own quarterly and annual MQL and pipeline targets and drive the strategy to achieve them • Lead target account selection and ABM program design with sales and marketing teammates • Improve pipeline conversion metrics, qualified lead volume, and account targeting effectiveness • Track and report program performance and make data-driven recommendations to the VP of Marketing and leadership team • Monitor Demand Gen trends in an AI-first, agent-led world and translate insights into actionable adjustments • Own marketing campaign execution across Google and LinkedIn advertising, email, SEO/SEM, webinars, and content syndication • Build and manage automated nurture programs and one-off campaigns in HubSpot, including writing emails • Launch campaigns, landing pages, and resources on the Vibes website and manage the website using Webflow • Lead relationships with external consultants for SEM, SEO, and content syndication • Partner with sales AEs on demand generation strategies, target account selection, and daily execution • Build relationships with internal stakeholders, external partners, and agency vendors • Represent demand generation in cross-functional planning conversations

🎯 Requirements

• 6–10 years of hands-on, strategic and tactical demand generation experience • 4+ years of B2B experience required • B2B SaaS experience strongly preferred • Demonstrated ownership of MQL and pipeline targets • Experience building and optimizing programs inside a marketing automation platform; HubSpot strongly preferred, Marketo or Pardot also relevant • Hands-on experience managing paid media campaigns across Google Ads and LinkedIn, including budget management and performance optimization • Data fluency, dashboard comfort, performance reporting, and metric-based decision-making • ABM experience or strong familiarity with account-based strategies and sales-marketing alignment in a B2B context • Strong written communication skills • Demonstrated ability to identify and solve problems proactively • Ability to make recommendations and sell through ideas • Working knowledge of SEO/SEM fundamentals • Experience managing agency or consultant relationships • AI literacy and active incorporation of AI tools into workflow • Highly organized and self-directed • Comfortable working in a lean, fast-moving environment and wearing multiple hats

🏖️ Benefits

• Competitive equity • Medical, dental, and vision coverage • Short- and long-term disability • Life insurance • 11 paid holidays • Flexible vacation • Commuter benefits • 401(k) with company match • Paid parental leave