Manager, Digital Demand Generation

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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CareXM

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2008

🏥 Healthcare

☁️ SaaS

🤝 B2B

💰 Private equity on 2020-12

Healthcare • SaaS • B2B

CareXM is a care coordination partner that provides nurse triage, patient engagement, and medical answering services tailored for home-based care and provider organizations. Their platform offers 24/7 nurse triage (<35s avg speed to RN), proactive outbound patient engagement, AI-powered documentation, EMR integrations, and telemedicine support to reduce clinician burden, standardize workflows, and improve reimbursement alignment. CareXM supports thousands of provider organizations nationwide and leverages data from 2M+ annual interactions to inform operations and care delivery.

📋 Description

• Own and execute integrated digital campaigns that generate qualified demand and contribute to pipeline across the full marketing funnel • Develop and optimize Google Ads, LinkedIn, Meta, and other paid media programs, including audience strategy, budget allocation, A/B testing, and performance optimization • Develop organic social and digital strategies that increase awareness, engagement, and qualified traffic among priority audiences • Own SEO, AEO, and GEO efforts to increase CareXM’s visibility across search engines and AI-powered search experiences • Measure campaign and channel performance against leads, qualified opportunities, pipeline contribution, conversion, and ROI • Translate performance data into clear recommendations and action • Identify and improve conversion opportunities across campaigns, landing pages, forms, CTAs, and other digital experiences • Establish a feedback loop around lead quality, qualification, follow-up, and conversion, using sales insights to improve targeting and campaign strategy • Own and optimize the digital marketing tech stack, improve capabilities and efficiency, and evaluate new tools and technologies • Continuously test new channels, audiences, messaging, creative, and tactics to drive growth and improve marketing performance

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field preferred • 4+ years of experience in digital marketing, demand generation, or a related B2B marketing role • Hands-on experience managing Google Ads and paid social • Strong working knowledge of marketing automation and CRM platforms • Experience with HubSpot MarketingHub strongly preferred • Strong analytical skills with the ability to connect digital marketing activity to business outcomes, including qualified leads, opportunities, pipeline, and ROI • Demonstrated ability to test, learn, and iterate, with a track record of identifying opportunities and taking initiative without waiting for direction • Excellent written and verbal communication skills, with the ability to collaborate effectively with sales and cross-functional marketing partners

🏖️ Benefits

• Paid time off • Bonus program • 401(k) plan • Life insurance • Employee assistance program • Health insurance • Flex Spending/Health Savings Accounts • Dental Insurance • Vision insurance • Short Term Disability • A Day of service (8 hrs to volunteer in addition to earned PTO)