Senior Director, Performance Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $125k - $175k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Lovevery

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

📚 Education

🛒 Retail

🧘 Wellness

💰 $100M Series C on 2021-05

Education • Retail • Wellness

Lovevery is a company that creates educational play kits designed by experts to support the developing brains of children. These play kits are intended for children ranging from 0 months to over 5 years old and include a variety of playthings and books aimed at stimulating fine motor skills and cognitive development. Lovevery's products emphasize safety, sustainability, and high-quality natural materials. The company also offers a research-backed play guide and app to provide additional resources for parents. With millions of play kits shipped and numerous positive reviews, Lovevery aims to make learning through play enjoyable and beneficial for young children.

📋 Description

• Own performance marketing across North America, Europe, and APAC • Set budget allocation and pacing to achieve short- and long-term growth, CAC, and payback goals • Lead day-to-day media operations across core channels • Optimize campaigns, deploy budgets efficiently, and identify and correct performance issues quickly • Partner with creative teams to ideate, develop, and iterate on ad creative • Build and maintain analytics structures covering campaign metrics, marketing mix, incrementality, monthly metrics, and intra-day troubleshooting • Set the performance marketing testing roadmap • Manage and develop a team of performance marketers through goals, coaching, and feedback • Serve as the internal expert on paid channel dynamics, platform changes, and industry trends • Collaborate with influencer, social, product marketing, lifecycle, and other marketing teams • Explore, test, and measure new paid advertising opportunities • Lead and coach while remaining hands-on in advertising accounts as needed • Champion deep understanding of Lovevery customers in targeting, messaging, and channel strategy

🎯 Requirements

• 10+ years of experience in performance marketing • Track record managing significant paid media budgets, ideally $10M+ annually • Experience leading performance marketing across international markets • Expertise across major paid acquisition channels, including Meta, Google, TikTok, and similar platforms • Hands-on knowledge of platform optimizations, bidding strategies, and measurement • Strong analytical fluency with attribution models, marketing mix modeling, and incrementality testing • Understanding of marketing technology capabilities • Ability to troubleshoot and work with data and development teams • Ability to automate tasks using new tools, including AI as appropriate • Proven experience developing and managing high-performing teams • Experience partnering with creative, influencer, brand, product, and finance teams • Experience in a high-growth or DTC environment • Excellent communication skills and experience presenting strategy and results across an organization • Impeccable attention to detail and an action-oriented mindset • Genuine enthusiasm for Lovevery’s mission and intuition for what motivates parents of young children

🏖️ Benefits

• Competitive salary • Benefits and stock option package • 3 weeks PTO in year 1 • 14 paid holidays • Generous parental leave • Any equipment you need to get the job done • Remote working option available anywhere in the US