Demand Generation Manager

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $90k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Aptitude 8

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

📣 Marketing

📦 Logistics

🏥 Healthcare

Marketing • Logistics • Healthcare

Aptitude 8 is a technical consulting firm specializing in CRM operations, particularly in the implementation and integration of HubSpot's CRM solutions. The company focuses on optimizing customer experiences and internal processes for their clients, offering services such as Marketing Hub, Sales Hub, Service Hub implementation, and custom CRM development. With expertise in various sectors including healthcare, education, and real estate, Aptitude 8 aims to enhance operational efficiency and drive revenue growth through innovative technology solutions.

📋 Description

• Plan and execute multi-channel campaigns across digital, email, and events • Manage paid media and conversion optimization • Own marketing automation, database health, and lead scoring in HubSpot • Build AI-enabled operations workflows, including Clay enrichment, AI-assisted list building, and automated lead routing • Own audiences and segmentation • Align with Sales and Partnerships to optimize lead handoff and SQL quality • Track performance, create AI-assisted dashboards, and analyze campaign ROI • Lead customer marketing initiatives, including reviews, upsell nurtures, and referral programs • Serve as a HubSpot subject matter expert and build demos for marketing and partnerships content • Support partner marketing execution and campaign deployment • Use Content Manager to support campaigns with relevant content • Coordinate campaign logistics, sponsors/partners, and materials with the Marketing Coordinator • Develop event strategy with the Director of Marketing • Manage events and prepare event reporting and ROI analysis

🎯 Requirements

• 5+ years in demand generation roles or marketing roles, preferably in a B2B or agency setting • Experience owning paid campaigns, marketing automation, and pipeline reporting • Expert-level HubSpot knowledge • Fluency in AI-enabled GTM tools, including Clay, ChatGPT/Claude, Zapier/Make, etc. • Ability to work cross-functionally with sales, partnerships, and delivery • Understanding of customer marketing initiatives and lifecycle engagement

🏖️ Benefits

• Remote flexibility • 401k • Great benefits • Meaningful work • Growth opportunities