Director of Brand & Creative Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $150k - $210k / year

⏰ Full Time

🔴 Lead

👗 Brand Designer

👻 Ghost score 0%

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Reflex Media, Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

📣 Marketing

👥 B2C

🤖 Artificial Intelligence

Marketing • B2C • Artificial Intelligence

Reflex Media, Inc. is a brand development and management company that designs, builds, brands, markets, and operates consumer-facing digital services. The company emphasizes combining creativity, marketing strategy, and technology—particularly data science and AI/ML—to create and manage brands (notably dating services) and deliver seamless, secure user experiences. Reflex Media handles in-house product design, growth marketing, analytics, and platform management while promoting a collaborative, creative company culture.

📋 Description

• Own Seeking's brand marketing strategy, positioning, messaging, audience strategy, and overall brand direction • Translate company objectives into marketing priorities, initiatives, OKRs, budgets, and measurable business outcomes • Lead an approximately 13-person organization spanning PR, creative, copy, social, influencer marketing, and brand initiatives • Originate and lead major integrated brand campaigns from insight through strategy, concept, execution, launch, measurement, and post-campaign analysis • Develop culturally relevant ideas that generate conversation, press, signups, and revenue • Define campaign objectives, audiences, messaging, channels, metrics, budgets, responsibilities, and execution plans • Collaborate with Creative, Production, PR, Social, Influencer, Digital Marketing, Product, Legal, and external partners • Lead campaign production, including talent, agencies, production partners, shoots, post-production, rollout, media requirements, legal considerations, and timelines • Monitor joins, revenue, CAC, ROAS, conversion, brand search, campaign performance, social growth, influencer performance, earned media, and other KPIs • Diagnose performance and reallocate budget, resources, priorities, or strategy as needed • Establish measurement frameworks connecting brand activity to commercial outcomes • Partner with the Director of Growth & Lifecycle Marketing on acquisition, funnel performance, and overall business growth • Lead campaign and quarterly retrospectives and implement learnings • Set PR narrative, lead PR strategy and execution, and manage reputation and crisis communications • Lead, coach, develop, and hold accountable the brand marketing organization • Manage managers and senior individual contributors across Creative, Production, PR, Social, Influencer, Copy, and Brand Marketing • Establish ownership, expectations, goals, accountability, and decision-making authority • Participate in recruiting, interviewing, hiring, performance management, and termination decisions • Own the integrated marketing calendar and department priorities • Build processes for briefs, campaign development, research, creative concepting, reviews, approvals, production, PR planning, launch readiness, reporting, and postmortems • Own and manage a significant seven-figure brand marketing budget • Oversee agencies, production partners, talent, influencers, vendors, sponsorships, and external relationships • Lead or oversee high-stakes negotiations and improve commercial outcomes

🎯 Requirements

• 8+ years of progressive marketing experience, with exceptional candidates considered based on demonstrated scope and trajectory rather than years alone • 4+ years of meaningful people-management experience, including experience managing managers or senior functional leaders • Demonstrated experience across both brand marketing and PR/communications • Strong experience developing and executing integrated consumer marketing campaigns • Experience in a startup, high-growth environment, agency environment, or similarly fast-moving business • Experience owning or meaningfully managing substantial marketing budgets • Experience working with agencies, production companies, creators, talent, vendors, and external partners • Working knowledge of campaign production from concept through delivery and distribution • Exceptional copy judgment and ability to provide meaningful feedback across advertising, PR, social, influencer scripts, campaign messaging, and brand communications • Strong negotiation and sound commercial judgment • Experience creating structure, processes, and accountability inside growing or evolving teams • Comfortable making difficult decisions with incomplete information • Able to operate effectively with founders and senior executives • Ability to challenge executive recommendations when supported by data, customer insight, or strategy • Portfolio submission required • Marketplace or two-sided consumer platform experience is a plus • Experience with culturally provocative, unconventional, entertainment, lifestyle, dating, or conversation-driving brands is highly valued

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