Marketing Cloud Specialist

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🔥 1 minute ago

🇺🇸 United States – Remote

⏳ Contract/Temporary

🟢 Junior

🟡 Mid-level

🎡 Marketing

👻 Ghost score 15%

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Renous

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

📱 Media

🤝 B2B

Media • B2B

Renous is a digital publishing and executive‑community platform focused on India’s C‑suite. Its flagship editorial product, The Vantage, features first‑hand articles written by senior leaders (CFOs, CHROs, GCC leaders and others) across collections such as The Casebook, Executive Presence, The Long View and CHRO Journeys. Renous curates dossiers, portraits and collections, runs initiatives like Executive Boardrooms, The Renous Tracker and GCC Sentiment, and operates an invite WhatsApp channel for senior leaders. The offering centers on thought leadership, peer‑to‑peer perspectives and curated conversations for corporate leaders and capability centers.

📋 Description

• Collaborate with marketing teams to understand campaign objectives and requirements • Design and configure marketing automation solutions using Salesforce Marketing Cloud, including email journeys, automation workflows, and personalized content • Implement data-driven segmentation and audience targeting strategies to maximize campaign effectiveness and ROI • Monitor campaign performance metrics, analyze results, and provide actionable insights for optimization • Conduct A/B testing and experimentation to improve campaign performance and drive continuous improvement • Work closely with marketing, sales, and IT teams to ensure seamless integration of Salesforce Marketing Cloud with other systems and platforms • Provide training and support to internal users on Salesforce Marketing Cloud functionalities and best practices • Stay updated on industry trends, best practices, and new Salesforce Marketing Cloud features • Ensure compliance with data privacy regulations and best practices in marketing activities • Assist in troubleshooting technical issues and resolving platform-related challenges

🎯 Requirements

• Bachelor's degree in Marketing, Business Administration, Computer Science, or related field • 2-5 years of experience in marketing automation, with a focus on Salesforce Marketing Cloud • Proficiency in Salesforce Marketing Cloud tools, including Email Studio, Journey Builder, Automation Studio, and Data Extensions • Strong understanding of CRM concepts and experience with Salesforce CRM integration • Experience in developing and executing complex marketing campaigns and workflows • Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment • Salesforce Marketing Cloud certifications (e.g., Email Specialist, Journey Builder) preferred • Knowledge of HTML/CSS, SQL, and AMPscript is a plus • Proven track record of driving successful marketing campaigns and achieving measurable results

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