Creative Director, Copy

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Resident

WebsiteLinkedInAll Job Openings

201 - 500 employees

🛒 Retail

🛍️ eCommerce

Retail • eCommerce

Resident is a company that creates a house of brands focused on providing high-quality, comfortable, and stylish home furnishings. Known for its award-winning mattress brand Nectar, Resident partners with technology and retail giants to inspire great sleep and enhance home comfort. The company has demonstrated substantial growth, achieving significant sales and profitability, and has been recognized in prestigious media outlets. Resident operates in over 2500 locations and embraces a culture dedicated to comfort and innovation in home living.

📋 Description

• Lead and evolve the voice, tone, and messaging strategy across Ashley and its portfolio of brands • Build and oversee a centralized copy organization that supports marketing, ecommerce, retail, PR, internal communications, social, and brand storytelling initiatives • Ensure consistency, clarity, and quality across all written communication and customer touchpoints • Develop and maintain copy standards, voice guidelines, messaging frameworks, and editorial systems • Partner closely with Creative, Marketing, PR, Ecommerce, Merchandising, HR, and Executive Leadership teams to align messaging with broader business objectives • Help define how each brand expresses itself while maintaining cohesion within the larger organization • Oversee the development and approval of copy across campaigns, product launches, presentations, digital experiences, advertising, social media, email marketing, internal communications, and retail environments • Elevate storytelling across the organization through stronger narrative structure, emotional resonance, and customer-focused messaging • Bring an editorial mindset to content development, ensuring messaging feels modern, compelling, and strategically effective • Collaborate closely with Art Directors, Designers, and Creative Leadership to ensure copy and visual storytelling work seamlessly together • Guide messaging strategies that support both brand building and business performance goals • Lead the integration of AI-driven workflows across the copy and content organization • Identify opportunities to leverage AI tools, automation platforms, and emerging technologies to improve creative speed, scalability, consistency, and operational efficiency • Develop and implement AI-assisted systems for copy generation, content adaptation, localization, ideation, brand governance, and workflow optimization • Partner with cross-functional teams to explore the use of AI agents and intelligent creative systems within the broader marketing and content ecosystem • Establish best practices, governance standards, and quality control frameworks for AI-generated and AI-assisted content • Stay current on emerging trends in generative AI, creative tooling, automation, and content operations, helping position Ashley at the forefront of modern creative development • Inspire, mentor, and develop a high-performing team of copywriters, editors, content strategists, and emerging AI-enabled creative contributors • Foster a culture of creativity, collaboration, accountability, innovation, and continuous improvement • Establish scalable workflows, approval processes, editorial systems, and AI-integrated operational frameworks across the organization • Balance quality standards with speed and operational efficiency in a fast-paced environment • Help unify dispersed copy resources into a more connected, collaborative, and strategically aligned team structure • Manage multiple priorities and stakeholders while maintaining strong organization and communication

🎯 Requirements

• 10+ years of professional copywriting experience, including significant time in creative leadership roles • A Bachelor's Degree in English, Journalism, Communications or related field • Proven track record leading high-performing copy or editorial teams within retail, consumer, lifestyle, agency, or multi-brand environments • Compelling portfolio that demonstrates mastery across campaign storytelling, brand voice development, editorial writing, and multi-channel communications • Experience architecting messaging systems and managing complex stakeholder relationships across matrixed organizations • Demonstrated success implementing AI-assisted creative workflows, content automation, or copy operations initiatives — strongly preferred • Experience with Rytr, preferred

🏖️ Benefits

• Remote-first workplace (since 2016!) • Competitive Salary • Health, Vision & Dental Insurance • HSA company contributions • 401K with company match component • Take what you need Paid Time Off • Wellness benefits • WFH office and cell phone/internet stipend • A FREE MATTRESS plus an awesome Friends and Family discount!