Content Manager, Demand Generation

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ReversingLabs

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

🔒 Cybersecurity

💰 $56M Series B on 2021-08

Cybersecurity • Software • Technology

ReversingLabs is a company specializing in software supply chain security, providing solutions to detect malware, manage third-party software, and secure software development processes. Their products include Spectra Assure, which is used for identifying threats and vulnerabilities in software components. ReversingLabs leverages the world's largest threat repository to offer high-speed, high-volume file analysis, and authoritative malware intelligence. The company aims to improve security operations by automating analysis workflows and increasing visibility to reduce attack risks.

📋 Description

• Work with Demand Generation to develop and execute a comprehensive strategy for content marketing in alignment with RL’s overall demand generation goals and objectives. • Work with the Content Team to manage a content calendar to ensure consistent and timely delivery of high-quality content for the purpose of demand generation goals across channels including: webinars, emails, podcasts, blog posts, nurtures, long-form reports/ebooks, whitepapers, video content, and social media content. • Serve as a liaison between product marketing and demand generation to ensure content is strategically aligned with campaign themes & company priorities. • Work with RL’s SEO/AEO team to create, optimize, and develop content aligned with strategies to increase organic traffic and improve SERP rankings. • Engage and coordinate with a network of external content contributors and agencies, including public relations (Guyer group). • Create and curate content for social media platforms and engage with the community. Work with RL’s Creative team to execute social media campaigns - scheduling posts, etc. • Monitor demand gen content performance metrics and use data insights to drive content strategy and improvements. • Collaborate with cross-functional teams to ensure brand consistency and messaging alignment. • Stay up-to-date with industry trends, best practices, and emerging content marketing techniques. • Other duties as assigned

🎯 Requirements

• Bachelor's degree in Marketing, Communications, or related field • 3-6 years of experience in content marketing for B2B SaaS or technology companies • Proven track record of developing and executing successful content marketing strategies • Strong writing and editing skills, with the ability to create engaging and persuasive content • Experience working with AI tooling including Jasper, ChatGPT, Anthropic Claude and Google Gemini to automate and facilitate content creation • Experience with SEO optimization and familiarity with SEO tools • Knowledge of social media platforms and experience with social media content creation and management • Understanding of marketing analytics and ability to interpret data to drive content strategy • Excellent project management and organizational skills, with the ability to prioritize and meet deadlines • Ability to work collaboratively and cross-functionally in a fast-paced, deadline-driven environment • Experience in the cybersecurity industry is a plus • Experience with marketing automation and CRM platforms is a plus

🏖️ Benefits

• Base Salary: $119,000 – $129,000 plus performance-based bonus or commission (role-dependent), a comprehensive Total Rewards package and equity so you share in the success you help build. • 401(k) with both Traditional and Roth options to support your long-term financial goals • Flexible Spending Accounts (Health Care & Dependent Care) to help maximize tax savings • Exceptional medical coverage, ReversingLabs covers nearly 90% of premiums across all coverage levels, significantly reducing out of pocket costs • Health Reimbursement Arrangement (HRA): we reimburse your medical deductible, providing an extra layer of financial protection and peace of mind • 100 % Employer-paid dental, vision, disability, and life insurance • Voluntary benefits including life insurance, Hospital Indemnity, and Accident coverage for added flexibility and protection • Pet insurance: because family comes in many forms 🐾 • Complimentary Calm app membership to support mindfulness, focus, and better sleep • Flexible PTO: take the time you need to recharge and take care of what matters most • Quarterly Wellness Weekends: company-wide 3-day breaks built into the year to truly rest and reboot. • Remote work stipend to help offset internet and cell phone expenses • Volunteer Time Allowance: 8 paid hours annually to support a 501(c)(3) organization you care about • Continuous learning and development with full access to Udemy Business • Clear paths for advancement, internal mobility, and ongoing career development • A collaborative, innovative, and remote-first environment where your work has real impact • ReversingLabs is proud to be recognized as a Best Workplace by Inc. (2025) and a Best Place to Work by Built In (2025 & 2026) across multiple categories. Reflecting our commitment to building a workplace where people feel valued, supported, and empowered to grow.