Lifecycle Marketing Manager

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🕒 April 15

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Ripken Baseball

WebsiteLinkedInAll Job Openings

51 - 200 employees

⚽ Sports

👥 B2C

💰 Private equity on 2018-09

Sports • B2C

Ripken Baseball is a sports events and travel operator that runs The Ripken Experience®—youth baseball and softball tournaments, week-long baseball vacations, spring training, All-Ripken showcase games, and national championships across multiple U. S. locations and partner facilities. The company provides state-of-the-art, Big League-style amenities and family-focused entertainment, organizing competitive tournaments and vacation-style experiences for players, coaches, and families.

📋 Description

• Own the end-to-end customer journey • Identify key milestones for user engagement, optimize lifecycles, build effective segmentation, and lead automation. • Build, test, and deploy automated sequences and pulse campaigns to support customer engagement and drive long-term retention • Create templates, documentation, and self-service tools that empower teams to execute high-velocity campaigns independently • Collaborate with sales and customer success to refine lead-nurture strategies and sales handoff workflows. • Research and drive technology infrastructure decision-making creating scalable solutions across the business (email, CRM, SMS, etc.) • Stay ahead of industry trends in lifecycle marketing, AI-driven personalization, and new engagement channels • Ensure all communications comply with CAN-SPAM, CASL, and GDPR regulations, maintaining industry standards for deliverability and best practices.

🎯 Requirements

• Minimum of 4 years of experience in email & lifecycle marketing • Experience building, executing and scaling cross-functional programs and campaigns from concept to completion • Knowledge of email best practices including subject lines, messaging, list management, deliverability, and CAN-SPAM/CASL/GDPR laws. • Familiarity with Salesforce. • Proficiency in creating detailed reports, analyzing metrics, and translating complex data into actionable insights • Ability to manage projects independently and work in fast-paced environment • Strategic thinker with a creative mindset and passion for delivering exceptional customer experiences

🏖️ Benefits

• health benefits • 401k with matching • PTO • 18 days of company holidays