Lifecycle Automation Specialist

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

👻 Ghost score 10%

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Risepoint

1001 - 5000 employees

Founded 2007

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

Risepoint is an education technology company that partners with regional public and private universities to design, launch, and grow workforce-focused online degree programs. It provides marketing, student support, faculty support, technology implementations, performance monitoring, and student ROI research to help institutions expand access, increase enrollments, and deliver high-return programs for working adults.

📋 Description

• Build, configure, test, and deploy lifecycle automation solutions using established implementation patterns, operational standards, and quality assurance practices • Configure audiences, automation workflows, personalization, and engagement logic in accordance with approved solution designs and established implementation practices • Perform quality assurance testing to validate automation functionality, data accuracy, personalization, and customer experience prior to production deployment • Monitor automation performance, identify execution issues, troubleshoot routine implementation challenges, and escalate complex issues when appropriate • Partner with Senior Automation Specialists and Automation Managers to implement lifecycle automation solutions while developing technical expertise in automation design and orchestration • Collaborate with Automation Enablement to support production readiness, validate implementation requirements, and ensure solutions align with established platform standards • Maintain accurate documentation of automation solutions, implementation activities, testing results, and operational updates • Identify implementation improvements to strengthen automation quality and execution consistency

🎯 Requirements

• Typically 1+ years of experience supporting CRM, marketing automation, lifecycle marketing, campaign operations, or marketing technology platforms • Experience configuring or supporting marketing automation, customer engagement, or CRM solutions • Strong analytical thinking, attention to detail, organizational skills, and commitment to delivering high-quality work • Bachelor's degree in Information Systems, Marketing Technology, Business, Computer Science, or related field (or equivalent practical experience) • Understanding of customer journey concepts, automation workflows, segmentation, testing, and quality assurance principles • Exposure to email, SMS, or multi-channel customer engagement technologies • Experience with Salesforce, Salesforce Marketing Cloud or comparable enterprise marketing automation platforms • Familiarity with SQL, AMPscript, or other marketing technology scripting languages

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