Vice President, Marketing Creative & Operations

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Risepoint

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

📚 Education

🤝 B2B

Education • B2B

Risepoint is an education technology company that partners with regional public and private universities to design, launch, and grow workforce-focused online degree programs. It provides marketing, student support, faculty support, technology implementations, performance monitoring, and student ROI research to help institutions expand access, increase enrollments, and deliver high-return programs for working adults.

📋 Description

• Sets enterprise-level brand and content strategy, then builds the organization to execute it • Transforms creative organizations into modern, AI-powered content studios at scale • Thinks in content systems and platforms, not one-off campaigns • Brings the operational command to manage capacity, implement tools, and build scalable workflows across a 50+ person organization • Connects creative output directly to enrollment outcomes, CAC reduction, and partner performance • Define and own the multi-year strategic vision for Marketing Creative and Operations, aligned to Risepoint’s growth objectives and partner success metrics • Lead the transformation of the creative function into a high-performing Content House: clear structure, governance, velocity, and measurable impact • Establish the operating model, governance framework, and decision-making principles that allow a 50-person team to move with speed and quality • Serve as executive sponsor for AI integration — embedding intelligent tooling into video, copy, design, and workflow as a strategic default, not an experiment • Champion implementation and usage of CMP and DAM platform investments • Own an integrated content strategy across all formats and channels, aligned to the student enrollment journey from awareness through decision • Build a modular, scalable content system enabling meaningful personalization across 80+ partners without rebuilding from scratch • Establish editorial standards, taxonomies, and brand voice frameworks that balance partner differentiation with operational efficiency • Oversee the full video spectrum: from high-production partner storytelling to AI-assisted, performance-optimized content • Ensure all content is performance-driven, search-optimized, and built in partnership with SEO/GEO, Paid Media, Lifecycle and Field Marketing • Develop partner-specific brand platforms, messaging architectures, and campaign strategies that authentically differentiate universities and drive enrollment • Guide creative direction at the portfolio level: ensuring work is on-brand, compelling, and performance-focused at scale • Lead and continuously evolve the creative project management function: intake, prioritization, scoping, and delivery across a high-volume studio • Build and maintain a capacity model tied to growth targets, with clear visibility into resourcing thresholds and outsourcing decisions • Drive cross-functional workflows that protect quality, speed, and partner satisfaction • Own performance dashboards: cycle time, rework rate, and throughput • Lead new partner and program launches as a senior operational and creative executive • Continuously evaluate and adopt tools and AI capabilities that meaningfully improve throughput and quality • Build, lead, and inspire a multidisciplinary team of 50 — designers, writers, content strategists, video editors, project managers, and creative operations leaders • Define clear organizational structure, career paths, and growth opportunities that attract and retain top creative and operational talent • Develop direct reports into senior leaders capable of running significant functions independently • Define and manage the outsourcing model for incremental capacity: agency partners, freelance networks, and production vendors • Build a partner ecosystem that extends the team’s capabilities without compromising brand standards • Provide executive-level reporting on team performance, impact, and strategic progress to SVP and C-suite stakeholders • Advocate for resources, headcount, and tools when data and strategic rationale support the investment

🎯 Requirements

• 15+ years of progressive experience in integrated marketing or brand management • 7+ years in senior executive leadership overseeing both creative strategy and creative operations at scale • Proven track record leading and developing teams of 40–60+ across multidisciplinary functions • Demonstrated success defining enterprise-level strategy and transforming how large organizations operate • Experience driving organizational transformation: operating model redesign, AI integration, and workflow modernization • Deep expertise in brand strategy, messaging architecture, and integrated content strategy across multiple brands or partners • Proven ability to build and operationalize modular content systems at scale • Experience managing significant budgets and connecting creative investments to measurable business outcomes • Proficiency in Workfront or comparable enterprise project management platforms • Background in performance marketing environments where creative is directly tied to enrollment or acquisition metrics

🏖️ Benefits

• Health insurance • Retirement plans • Professional development • Paid time off