Senior Product Marketer

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Rithum

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1997

🛍️ eCommerce

eCommerce • Marketing • AI

Rithum is a comprehensive e-commerce platform designed to empower brands, retailers, and suppliers to effectively launch and scale their businesses. Offering a variety of solutions including multichannel marketing, fulfillment management, and AI-driven supplier discovery, Rithum helps users optimize their online presence and streamline operations across a vast network of marketplaces. With a focus on flexibility and efficiency, Rithum aims to transform commerce by creating profitable and engaging shopping experiences.

📋 Description

• Define positioning, go-to-market messaging, and launch plans for Rithum's Brands or Retailer platform that unlock meaningful value for retailers and contribute to key growth objectives. • Develop differentiation that reinforces Rithum's leadership position against competing solutions, and create plans to distribute these assets internally and externally. This includes conducting win/loss interviews. • Perform detailed market opportunity analysis, including market research, segmentation, buyer personas, key trends, and competitive analysis. • Drive product launches by co-developing launch plans and managing cross-functional execution. • Partner across Sales, Revenue Management, Product, Marketing, and Client Success to ensure successful launch execution and business impact. • Create relevant, impactful, and timely marketing collateral, including sales presentations, pitch decks, sales tools, product data sheets, web content, webinars, blogs, product differentiation materials, social media content, and other assets. • Independently develop some assets while co-developing others with cross-functional teams. • Contribute to growth marketing efforts by delivering product content and participating in marketing programs that generate demand for Rithum's products. • Leverage AI to accelerate content development, strengthen messaging, analyze market and competitive insights, and improve go-to-market execution while ensuring accuracy, quality, and alignment with Rithum's brand standards. • Develop and maintain internal sales tools that clearly communicate competitive differentiation, objection handling, and positioning strategies. • Build a deep understanding of the market, competitive landscape, and Rithum's competitive advantages, and lead knowledge sharing across internal teams through regular enablement sessions.

🎯 Requirements

• 3+ years of experience in product marketing or product management. • Relevant experience in Software-as-a-Service (SaaS), enterprise software – ecommerce tech, retail tech is a plus. • Ability to distill complex topics into value propositions, concepts, visuals, terms and phrases that resonate with the core buyer persona. • Experience developing positioning, messaging, and differentiation from the buyer’s perspective. • Excellent written and verbal communication and presentation skills including the ability to create a full product marketing bill of material and deliver effective presentations to internal and external audiences. • Strong project management skills, including ability to own projects from start to finish. • The ability to work autonomously across internal stakeholders. • The ability to influence others and be a strong, consistent, and clear voice at the table. • Proven success working with product management to support product strategy, direction and launches. • A demonstrated history of partnering with sales to drive pipelines and increase win rates. • A sharp eye for detail and proven project management and operational skills. • Experience using AI tools to improve productivity, accelerate content development, analyze market and competitive insights, and enhance go-to-market execution.

🏖️ Benefits

• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1 • A 6% 401(k) match • Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days • 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave • Accident, critical illness, and hospital indemnity insurance • Pet insurance • Legal assistance and identity theft insurance plans • Life insurance 2x salary • Access to the Calm app and the Employee Assistance Program • $65/month Remote work stipend for internet • Culture and team-building activities • Tuition assistance • Career development opportunities • Charitable contribution match up to $250 per year