Director, Media, Social Engagement, Industry Analyst Relations

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $220k - $280k / year

⏰ Full Time

🔴 Lead

💕 Social Media Manager

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Riverbed Technology

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2002

🏢 Enterprise

☁️ SaaS

🔧 Hardware

Enterprise • SaaS • Hardware

Riverbed Technology is a provider of network and digital experience performance solutions that help organizations illuminate and accelerate every digital interaction. It offers software, cloud services, and appliance-based products for application and network performance monitoring, WAN optimization, and digital experience management so enterprises can deliver seamless performance for customers and employees.

📋 Description

• Lead Riverbed’s global media and social engagement strategy across the Americas regions • Ensure consistent messaging, campaign alignment, and measurable impact • Own and evolve the industry analyst relations program • Conduct analyst briefings, inquiries, advisory sessions, evaluation submissions, and ongoing relationship development • Build and maintain relationships with key analysts and research firms including Gartner, Forrester, IDC, EMA, and GigaOm • Develop proactive media strategies generating coverage across business, technology, and trade publications • Guide executive communications, including media preparation, analyst briefing materials, messaging, Q&A, and thought leadership content • Provide strategic direction to the Social Media Engagement Specialist • Align social content with media, analyst, product launch, event, and executive visibility programs • Track and report share of voice, sentiment, analyst engagement, media coverage, social engagement, and message pull-through

🎯 Requirements

• 15+ years of experience in corporate communications, media relations, industry analyst relations, public relations, or related communications roles • Preferably experience in enterprise software or enterprise IT • Deep experience working with leading research and advisory firms • Established relationships at Gartner, Forrester, IDC, or comparable firms strongly preferred • Proven success leading analyst evaluations such as Gartner Magic Quadrant, Forrester Wave, IDC MarketScape, or similar research processes • Strong understanding of enterprise IT markets, including observability, AIOps, Digital Employee Experience, digital workplace, network performance, and AI-driven technology trends • Excellent writing, storytelling, executive presence, and stakeholder management skills • Ability to translate technical concepts into clear, compelling narratives • Experience managing agencies, cross-functional partners, global communications programs, and direct or dotted-line team members • Proven experience leading a high-performing team in a global enterprise technology company or technology PR agency • Proven track record generating Tier 1 media coverage across business press and leading technology trade publications • Familiarity with PR, analyst relations, social media, and reporting tools • Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field is preferred; advanced degree a plus • Ability to travel up to 15%

🏖️ Benefits

• Flexible workplace policies • Employee resource groups • Learning and development resources • Career progression pathways • Community engagement initiatives • Global employee wellness programs supporting physical, emotional, and financial well-being