Senior Content Strategy Manager

🔥 11 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $94k - $142k / year

⏰ Full Time

🟠 Senior

🧐 Strategy

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Robert Half

WebsiteLinkedInAll Job Openings

10,000+ employees

⚖️ Legal

📣 Marketing

📦 Logistics

Legal • Marketing • Logistics

Robert Half is the world’s first and largest specialized talent solutions firm, connecting opportunities at great companies with highly skilled job seekers. The company provides contract, temporary, and permanent placement solutions across multiple sectors including finance and accounting, technology, marketing and creative, legal, and administrative and customer support. Recognized for its workplace excellence, Robert Half has been listed on Fortune’s World’s Most Admired Companies and Forbes Best Employer for Diversity, and it is the parent company of Protiviti®. Robert Half is publicly traded on the New York Stock Exchange (RHI) and is a member of the S&P 500 index.

📋 Description

• Own enterprise content strategy and planning across Robert Half practice groups • Translate customer needs, business objectives and insights into measurable content roadmaps • Drive content innovation through testing new programs, formats and experiences • Build recurring editorial franchises and signature formats including podcasts, newsletters and local market articles • Establish governance, editorial frameworks, templates and lifecycle standards • Define performance goals and measurement frameworks using customer, search, audience and business data • Partner with Corporate Communications, Marketing and field leadership to gather insights and inform strategy • Direct thought leadership and audience-focused content portfolios • Guide development of research reports, articles, presentations, infographics, videos, podcasts and other formats • Provide strategic direction, editorial guidance and actionable briefs to writers, contributors, agencies and cross-functional partners • Ensure content accuracy, differentiation, audience focus, AEO optimization and brand alignment • Promote responsible use of AI-enabled tools and workflows with human oversight • Develop workplace survey topics and apply findings and market insights to content strategy • Synthesize research, market insights and performance data into executive-ready recommendations • Analyze labor market developments, audience behavior, workplace trends, competitor activity and search patterns • Present strategies, performance insights, recommendations and roadmaps to leadership • Facilitate expert interviews and shape complex ideas into clear narratives • Develop distribution, amplification and repurposing strategies across owned, earned, social and partner channels • Lead adoption of AEO best practices and partner with SEO teams on search and AI visibility • Analyze search and AI-discovery trends, citation presence, answer accuracy, engagement and share of voice • Develop content strategies supporting alliances, bylines, speaking engagements, webinars and podcasts • Ensure partner content aligns with brand, editorial and quality standards

🎯 Requirements

• Bachelor's degree in English, communications, journalism, marketing or a related field preferred • 8+ years of communications or marketing experience • Strong content strategy and editorial judgment skills • Ability to translate research and insights into compelling, customer-focused content • Strong organizational skills with the ability to manage multiple initiatives • Strong analytical skills • Executive presence skills • Strong collaboration and relationship-building skills • Ability to work effectively with executives, senior leadership, field staff and cross-functional partners • Ability to navigate competing priorities from different stakeholders to maintain strategic alignment and focus • Knowledge of content optimization, SEO, AEO, AI visibility and performance measurement • Advanced knowledge of Microsoft Office and collaborative workflow tools • Experience with AI-enabled content platforms and workflow automation tools a plus • Successful completion of a background check required as a condition of employment

🏖️ Benefits

• Discretionary annual bonus • Group health insurance benefits (medical, vision, dental) • FSA and HSA healthcare accounts • Life and accident insurance • Adoption and fertility assistance • Paid parental leave of up to 6 weeks • Short-term and long-term disability • Paid time off for vacation, personal needs, and sick time • Up to 17 days of Choice Time Off (CTO) per calendar year for new hires • Up to 11 paid holidays per calendar year • 401(k) savings and investment plan or deferred compensation plan (if eligible) • Employer match of 100% on the first 3% of contributions for eligible employees • Reasonable accommodation assistance

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