Associate Director of SEO, AI Growth Strategy

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🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟠 Senior

🧐 Strategy

👻 Ghost score 12%

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The Digital Stronghold

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

The Digital Stronghold is a multi-brand platform and investment partner focused on men’s-oriented apparel and accessories brands. It provides capital, shared services (finance, marketing, digital product, operations, logistics), strategic partnerships, and mentorship to help consumer-facing menswear brands scale responsibly while preserving each brand’s identity and commitment to sustainability.

📋 Description

• Own organic search and AI-driven discovery across the portfolio • Set search strategy and standards across five consumer apparel and accessories brands • Decide where SEO and AI discovery efforts will have the greatest impact • Partner with brand teams and Product & Technology to execute strategy • Grow organic search and AI-referred traffic into profitable, scalable acquisition channels • Set targets with brand leaders • Build search and discovery roadmaps for each brand, prioritized by revenue impact • Manage one shared backlog across the portfolio • Maintain technical SEO across brand sites, including crawlability, structured data, site speed, and migrations • Optimize collection pages, product pages, and editorial content for search results and AI-generated answers • Track brand visibility in AI answers and fix gaps and inaccuracies • Test new approaches as search changes • Create a shared playbook and spread successful practices across brands

🎯 Requirements

• 8+ years of SEO and search marketing experience • Ideally experience in ecommerce • Track record of growing organic revenue • Experience supporting multiple brands or sites, in-house or at an agency • Strong technical SEO skills • Shopify experience • Experience with Google Search Console, GA4, and a major SEO platform • Ability to write clear requirements for engineers • Ability to influence teams without direct authority • Strong analytical skills • Ability to turn data into clear recommendations for executives • Curiosity about how AI is changing discovery • Eagerness to test new approaches

🏖️ Benefits

• Equal opportunity employer • Values-driven team guided by “Own the outcome,” “Learn and share,” and “Build for the long haul”

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