Manager, Strategy

🔥 18 hours ago

🇺🇸 United States – Remote

💵 $80k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🧐 Strategy

👻 Ghost score 0%

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RKD Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1970

🤝 Non-profit

📣 Marketing

💰 Private Equity Round on 2019-01

Non-profit • Marketing • Data Management

RKD Group is a growth accelerator that specializes in integrated marketing services tailored for nonprofits. They provide various solutions including strategic planning, audience development, and creative services to enhance donor engagement and fundraising efforts. By utilizing advanced analytics and data management, RKD Group helps organizations create personalized experiences and optimize their marketing strategies to maximize donor relationships and drive philanthropic growth.

📋 Description

• Understand clients’ marketing and fundraising goals and objectives • Develop comprehensive direct mail strategies with support and/or oversight from a Director of Direct Mail Strategy • Draft campaign strategy blueprints for clients and execution teams • Present direct mail strategies to clients and answer strategy-related questions • Provide campaign reporting and recommend plan changes to optimize strategies and meet goals • Maintain and refine annual budgets and projections as campaigns progress • Develop knowledge of client technical platforms for strategy execution • Participate in client teams serving nonprofit clients • Collaborate with Client Partnership, Data & Analytics, and Account Management teams • Conduct industry and channel research, including global trend analysis and testing • Create strategic communication plans, audience journeys, audience profiles, campaign plans, presentations, strategic blueprints, and program projections • Report on program health • Contribute to enterprise-wide strategic planning and share macro-findings with clients or client groups

🎯 Requirements

• Bachelor’s degree is strongly preferred • Preferably 5+ years’ experience in an agency environment with direct mail direct response marketing • Experience developing direct mail marketing strategies, including recommendations for offer, packages and audiences • Direct response fundraising experience is an advantage • Proficient in Microsoft Office Suite (Word, Excel, PPT, Outlook) • No sponsorships available for this position

🏖️ Benefits

• Full range of benefits • Remote-first work arrangement • Some travel may be required

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