Senior Growth Marketing Manager

Job not on LinkedIn

🔥 4 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $105k - $195k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

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Roo

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

🏥 Healthcare

⚕️ Healthcare Insurance

🤝 Non-profit

Healthcare • Healthcare Insurance • Non-profit

Roo is a flexible veterinary relief platform that connects veterinarians, veterinary technicians, and hospitals for relief work. By allowing professionals to create their own schedules and work either part-time or full-time, Roo enhances work-life balance while helping hospitals maintain coverage and avoid staff turnover. The platform boasts the largest network of animal healthcare professionals, offering various options and opportunities for income, with streamlined processes for scheduling and payroll management.

📋 Description

• Grow Roo’s business with independent veterinary hospitals across the full funnel, from discovery through repeat use • Shape hospital growth strategy with the GM and product, including acquisition, activation, reactivation, expansion, CAC, and payback goals • Own the hospital growth budget, channel mix, and market-tier spend allocation • Lead B2B lead generation, account-based campaigns, paid search and social, direct mail, referrals, sponsorships, partnerships, SEO, and AEO priorities • Own hospital acquisition campaigns and contribute the acquisition layer to company-wide brand campaigns • Partner on conferences, industry events, webinars, hospital targeting, lead scoring, routing, and field handoffs • Own CRO backlog, testing roadmap, and first-fill playbook from landing page and sign-up through approval and first shift posted • Develop and evaluate A/B tests and product experiments with product and growth analysts • Diagnose funnel drop-offs and turn insights into conversion improvements • Partner on onboarding, activation, reactivation, incentive, creative, positioning, and messaging programs • Own reactivation campaigns for dormant, churned, and unfilled-shift hospitals • Build expansion programs to increase hospital usage across roles • Own measurement of acquisition cost, activation, fill rates, LTV, payback, attribution, and holdouts • Report performance, spend, and learnings to business-unit and marketing leadership • Report to the GM of Independent Hospitals with a dotted line to Marketing leadership and participate in Roo’s marketing guild • Coordinate cross-functionally with Hospital Success, product, analytics, product marketing, lifecycle, pricing, brand, community, and Veterinary Marketplace teams

🎯 Requirements

• Experience in growth or performance marketing to small businesses, ideally at a marketplace or vertical SaaS company • Experience owning a budget and channel mix • Experience being accountable for outcomes beyond clicks, such as activation, first purchase, or retained customers • Experience with paid search and social, sponsorships, partnerships, referrals, direct mail, SEO, and AEO • Bonus experience running account-based campaigns alongside broad demand generation • Experience diagnosing activation and conversion problems and fixing root causes • Experience partnering with sales or account teams on lead scoring, routing, and handoffs • Ability to allocate spend by geography in a two-sided marketplace • Ability to design controlled experiments, attribution, holdouts, and success criteria • Ability to pull and analyze data and report negative results to leadership • Understanding of small-business owners’ and practice managers’ decision-making • Ability to write clearly and credibly for practice owners and managers and create sharp briefs • Ability to align sales, product, product marketing, lifecycle, pricing, and data teams without formal authority • Ability to thrive in ambiguity and build programs from scratch • AI fluency, including using AI to scale output and assessing opportunities for agents to replace manual outreach • Veterinary medicine, healthcare, marketplace, or staffing experience is a plus

🏖️ Benefits

• Accelerated growth and learning potential • Stipends for home office setup, continuing education, and monthly wellness • Comprehensive health benefits with base medical plan covered at 100% for US employees • Comprehensive health benefits through Rippling EOR for Canadian employees • 401K for US employees • Registered Retirement Savings Plans (RRSPs) and Tax-Free Savings Accounts (TFSAs) through Wealthsimple for Canadian employees • Unlimited Paid Time Off • Paid Maternity/Paternity and reproductive care leave • Gifts on your birthday and anniversary • Opportunity for domestic travel, including regional team building events