Senior Growth Marketing Manager, Veterinarians

🔥 2 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $105k - $195k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Roo

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

🏥 Healthcare

⚕️ Healthcare Insurance

🤝 Non-profit

Healthcare • Healthcare Insurance • Non-profit

Roo is a flexible veterinary relief platform that connects veterinarians, veterinary technicians, and hospitals for relief work. By allowing professionals to create their own schedules and work either part-time or full-time, Roo enhances work-life balance while helping hospitals maintain coverage and avoid staff turnover. The platform boasts the largest network of animal healthcare professionals, offering various options and opportunities for income, with streamlined processes for scheduling and payroll management.

📋 Description

• Own veterinarian acquisition strategy and budget, including channel mix, geographic and audience spend, CPA, and payback targets • Own paid media strategy and performance while directing a shared agency partner • Own veterinarian AEO and set SEO and website priorities and briefs • Build top-of-funnel tools such as earnings, rate, tax, and licensing tools using AI • Own the referral program, including offer design, mechanics, payouts, fraud controls, and promotion • Lead veterinarian-only acquisition campaigns and partner offers • Own the CRO backlog and testing calendar for sign-up flows and landing pages • Help Onboarding drive newly approved veterinarians to request their first shift within their first week • Own acquisition metrics including CPA by channel, cohort activation, LTV, payback, and holdout standards • Manage interlock with Onboarding and BD, including lead lists, lead scoring inputs, and handoff SLAs • Partner with events to improve sign-ups from in-person events • Co-own BU strategy with the GM and Staff Product Manager and report progress, spend, and learnings to leadership • Report to the GM of the Veterinary Marketplace Business Unit, with a dotted line to the Marketing Chief

🎯 Requirements

• 5+ years in growth or performance marketing • Experience growing the supply side of a marketplace of licensed professionals ideally • Experience owning a budget and channel mix • Experience being accountable for downstream outcomes such as activation, first purchase, or retained user • Hands-on experience with paid marketing, referral programs, AEO, and AI-driven outbound • Experience running conversion work inside a product funnel alongside a Product Manager • Ability to design controlled experiments, interpret results, and report negative results to leadership • Comfortable with SQL and cohort data; able to build analytical models • Strong written communication skills

🏖️ Benefits

• Accelerated growth & learning potential • Stipends for home office setup, continuing education, and monthly wellness • Comprehensive health benefits with base medical plan covered at 100% and optional premium buy-up plans (US) • 401K (US) • Unlimited Paid Time Off • Paid Maternity/Paternity and reproductive care leave • Gifts on your birthday & anniversary • Opportunity for domestic travel, including regional team building events • Comprehensive health benefits through Rippling EOR (Canada) • Registered Retirement Savings Plans (RRSPs) and Tax-Free Savings Accounts (TFSAs) through Wealthsimple (Canada)

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