Senior Brand Media Manager

🔥 16 minutes ago

🌺 Hawaii – Remote

🌺 Hawaii – Remote

💵 $153.8k - $171.9k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

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Rula

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

💼 Consulting

🛡️ Insurance

🏥 Healthcare

💰 Series C - Rula on 2024-07

Consulting • Insurance • Healthcare

Rula is a mental health care platform that connects patients with licensed therapists and psychiatric providers across the United States, offering online and in-person therapy, psychiatry, and medication management. The platform works with over 120 insurance plans nationwide (including Medicare, Medicaid, and many major commercial carriers), verifies coverage, provides cost estimates, and offers in-network pricing (average $15 per session with insurance) and cash rates for self-pay. Rula supports 90+ conditions (anxiety, depression, PTSD, ADHD, OCD, bipolar disorder, etc. ), provides tools for scheduling and managing appointments, and offers resources like tests/quizzes and a provider directory spanning all 50 states. It serves patients directly and partners with employers, health plans, and health systems, and emphasizes clinical standards, provider reviews, and ongoing professional development.

📋 Description

• Own the strategic roadmap for our brand media allocation, audience targeting, and measurement framework • Bridge the gap between upper-funnel brand building and lower-funnel action, ensuring our investment drives both top-of-mind Awareness and tangible Patient Starts • Act as the key connective tissue between our external agency partners and our internal Brand, Analytics, Performance Marketing, and Finance teams • Ensure effective communication with the C-suite

🎯 Requirements

• 8+ years of experience in brand media planning and buying • Deep, hands-on experience planning and optimizing campaigns across premium streaming / Connected TV (e.g., Netflix, Hulu, Amazon) and at least two major paid social (e.g., Meta, TikTok, Reddit) or other platforms like DOOH, OOH, OLV, etc. • Experience building or managing a brand measurement framework, including at least one of the following: media mix modeling (MMM) or multi-touch attribution • Proven experience managing large-scale media budgets (multi-million dollar), including forecasting, pacing, and financial reporting in partnership with a Finance team • Experience presenting media performance and strategy to senior or executive audiences, translating complex data into clear, concise business recommendations • Experience managing an external media agency - Setting briefs, running performance reviews, and holding partners accountable to business outcomes

🏖️ Benefits

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii) • Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States • Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA • 401(k) plan access: Start saving for your future • Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees) • Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering • Employee Assistance Program (EAP): Supporting your mental and physical health • Quarterly department stipend: Fun team-building activities or in-person gatherings • Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all • Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses • Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend