Senior Manager, Paid Search

🕒 May 29

🌺 Hawaii – Remote

🌺 Hawaii – Remote

💵 $153.8k - $171.9k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Rula

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

☁️ SaaS

👥 B2C

💰 Series C - Rula on 2024-07

Healthcare • SaaS • B2C

Rula is a mental health care platform that connects patients with licensed therapists and psychiatric providers across the United States, offering online and in-person therapy, psychiatry, and medication management. The platform works with over 120 insurance plans nationwide (including Medicare, Medicaid, and many major commercial carriers), verifies coverage, provides cost estimates, and offers in-network pricing (average $15 per session with insurance) and cash rates for self-pay. Rula supports 90+ conditions (anxiety, depression, PTSD, ADHD, OCD, bipolar disorder, etc. ), provides tools for scheduling and managing appointments, and offers resources like tests/quizzes and a provider directory spanning all 50 states. It serves patients directly and partners with employers, health plans, and health systems, and emphasizes clinical standards, provider reviews, and ongoing professional development.

📋 Description

• Achieve Rula’s patient marketing objectives through data-driven, highly automated execution and scale of its paid search program. • Responsible for exceeding patient starts targets within a required LTV ROI, by applying AI-first, data driven optimizations to maximize headroom of the program. • Communicate & tell stories effectively, and collaborate closely with internal and external stakeholders. • Diagnose problems, triage, and communicate required actions or outcomes with key stakeholders including Analytics and Finance. • Comfortably communicate with leadership including the executive (S-team) team.

🎯 Requirements

• 7+ years of related professional experience directly executing and managing paid search programs • Google Ads and Microsoft Ads platform mastery; expert understanding of sound account and campaign architecture, optimization levers, and smart bidding • Experience directly managing large budgets, i.e. $1M+ per month • Experience working with cross-functional partners including Finance and Analytics to improve channel outcomes • Experience working with Google Smart Bidding, specifically tROAS • Google Ads certification for Search (preferred) • 2+ years experience leading a team of one or more specialists (preferred) • Experience with YouTube Demand Gen, Performance Max, AI Max (preferred) • Track record of building/leveraging AI agents to automate paid search operations (preferred) • Proficiency with Looker or equivalent data visualization tools (preferred) • Proficiency with first-party data integration tools like Freshpaint, Segment, etc. (preferred)

🏖️ Benefits

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii) • Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States • Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA • 401(k) plan access: Start saving for your future • Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees) • Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering • Employee Assistance Program (EAP): Supporting your mental and physical health • Quarterly department stipend: Fun team-building activities or in-person gatherings • Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all • Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses • Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend