Senior Partner Marketing Manager

🔥 12 hours ago

🌐 United States, United Kingdom, +1 more countries – Remote

🇺🇸 United States – Remote 🇬🇧 United Kingdom – Remote 🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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Safeguard Global

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

📦 Logistics

✈️ Travel

💰 Venture Round on 2019-05

Consulting • Logistics • Travel

Safeguard Global is a company that provides services and solutions to aid businesses in expanding and managing their workforce internationally. They specialize in global payroll, workforce solutions, and providing compliance expertise to ensure businesses adhere to different regulatory requirements around the world. Their goal is to help businesses operate globally with ease, offering support in navigating complex international employment issues.

📋 Description

• Develop and run partner marketing strategies aligned to regional partnership priorities and revenue goals • Build quarterly and annual partner marketing plans • Identify opportunities to generate qualified referrals and partner-sourced pipeline • Shape marketing approaches for referral, integration, private equity, recruitment, HR consultant and global mobility partners • Manage partner marketing budgets and align regional Partnerships budgets • Prioritize initiatives based on strategic importance, revenue potential and resources • Design and run joint campaigns using partner audiences, customer relationships and channels • Lead co-marketing initiatives including webinars, thought leadership, digital campaigns, account-based marketing and targeted customer communications • Support joint go-to-market and co-sell motions with Demand Generation, Product Marketing and Sales • Drive co-sell motions with HRIS and payroll integration partners • Grow Safeguard Global's reach within private equity portfolios • Support recruitment, HR consultant, global mobility and other HR-sector partner programs • Create partner value propositions, recruitment campaigns, introduction materials, solution one-pagers and co-branded content • Attract and activate new partners through targeted campaigns, events and community building • Build scalable programs for partner launches and partner-driven demand • Plan partner events, sponsorships, executive roundtables and webinars • Act as trusted marketing lead for partner stakeholders • Set and track KPIs for referrals, partner-sourced pipeline and campaign effectiveness • Ensure accurate tracking, attribution and reporting with Marketing Operations and Revenue Operations • Analyze performance, optimize campaigns, prioritize investment and scale successful initiatives • Share results and recommendations with Marketing and Partnerships leadership

🎯 Requirements

• 7–10 years of B2B marketing experience, ideally including at least 5 years in partner or channel marketing • Track record of developing and running partner marketing strategies that generate measurable pipeline • Experience with joint go-to-market campaigns, co-sell motions, partner-led demand generation and co-marketing programs • Experience across referral, integration and technology partners • Experience running co-sell motions with integration or technology partners, ideally in HRIS or payroll • Ability to set strategy independently while remaining hands-on with campaign execution • Strong partner stakeholder management skills • Experience developing and executing integrated partner marketing campaigns, including events and webinars • Experience using Salesforce to track marketing activity, attribution and pipeline contribution • Strong communication, project management, analytical and cross-functional collaboration skills • Ability to work across North American and European teams, with occasional travel • Experience in HR technology, HCM, global payroll, EOR or related B2B industry is nice to have • Experience building marketing programs for private equity firms and portfolio companies is nice to have • Experience marketing to or with recruitment firms, HR consultants or global mobility providers is nice to have • Familiarity with Crossbeam or similar partner ecosystem platforms is nice to have • Experience building or scaling partner marketing programs across multiple regions is nice to have

🏖️ Benefits

• Remote first, with flexibility for where and how you work • Paid bonding leave • 2 charitable days • Reward & Recognition Program • Annual corporate bonus or sales incentive plan • Flexible coworking space options based on location • Access to 2 learning platforms for continuous growth • International collaboration and networking opportunities

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