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Senior Growth Manager

🕒 August 13

🏄 California, Connecticut, +7 more states – Remote

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💵 $95k - $130k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 24%

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Logo of Schweiger Dermatology Group

Schweiger Dermatology Group

1001 - 5000 employees

Founded 2010

🏥 Healthcare

💄 Beauty

🧘 Wellness

💰 $100M Private equity on 2018-06

Healthcare • Beauty • Wellness

Schweiger Dermatology Group is a national dermatology practice founded to provide fast, accessible, and high-quality skin care. It operates hundreds of clinics across many U. S. states offering board-certified medical, surgical, and cosmetic dermatology services as well as allergy testing and treatment, telehealth visits, skincare product retail, and clinical trials. The group emphasizes quick appointments, accepts most insurance plans, and provides both in-person and virtual care focused on skin disease treatment, skin cancer screening and removal, and aesthetic procedures.

📋 Description

• Own paid acquisition channels including Google Ads, Meta, programmatic, and emerging platforms • Set paid acquisition strategy, allocate budgets, manage bidding, conduct creative testing, and optimize performance • Own organic acquisition through SEO, AEO, and organic social • Design and improve acquisition funnels from ad or search click through landing page, scheduling, and booking • Analyze patient cohorts by service line, geography, payer mix, or channel to identify high-value segments • Build campaigns to acquire high-value patient segments • Monitor campaign and funnel performance against success metrics and decide when to scale, pause, or rework approaches • Run A/B tests by determining structure, sample size, and budget, measuring results, and iterating • Track acquisition marketing trends and introduce new channels and tactics • Use AI tools to automate workflows, build dashboards, and surface data insights • Manage paid and SEO agency partners, set strategy and KPIs, and hold them accountable • Partner with the Senior Manager, Lifecycle Marketing on handoff into onboarding and retention • Collaborate with operational and clinical stakeholders to align acquisition strategy with office capacity and new patient targets • Define strategy and structure for new initiatives without an existing playbook • Perform other duties as assigned by supervisor

🎯 Requirements

• 3-5 years of experience in acquisition, performance, or growth marketing, ideally in healthcare, healthtech, growth marketing agency, or other consumer businesses • Proven track record scaling new patient or new customer acquisition at a healthcare company or consumer brand, with specific, quantifiable results • Hands-on experience owning paid acquisition channels such as Google Ads, Meta, and/or programmatic, including budget management and performance optimization • Experience with organic channels including SEO, AEO, and organic social • Experience designing and optimizing high-converting funnels, including landing pages and booking series • Experience with BI tools such as PowerBI and digital analytics tools such as GA4 and Mixpanel • Practical experience using AI to make marketing work more efficiently and effectively • Comfortable with hands-on execution, agency management, and cross-functional partnership • Working knowledge of HIPAA and data privacy compliance

🏖️ Benefits

• Positive work environment with tools to do your job and grow • Medical insurance (Virtual Care included) • HSA/FSA • Dental insurance • Vision insurance • 401K after 30 days of employment • Company Sponsored Short Term Disability (only applicable for non-California employees) • Pre-tax savings available for public transit commuters • Birthday as an additional personal holiday • Employee discounts on Schweiger skin care products and cosmetic services

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