Growth & Data Strategist

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Happy Howl

11 - 50 employees

🍽️ Food & Beverage

🛍️ eCommerce

👥 B2C

💰 $1.3M Seed Round - Happy Howl on 2025-03

Food & Beverage • eCommerce • B2C

Happy Howl is a direct-to-consumer pet food company that produces human-grade, shelf-stable dog meals designed to be nutritious and convenient without refrigeration. Their meals are cooked in USDA-grade kitchens using a steam-pressure sterilization process to eliminate bacteria while preserving nutrients, packaged in BPA-free cartons, formulated to meet AAFCO complete & balanced standards for all life stages, and sold via one-time purchases or subscriptions. The brand emphasizes clean ingredients (single-source animal protein, no synthetic preservatives), accessibility for picky or dental-challenged dogs, and has a mission-driven component supporting rescues and community partners.

📋 Description

• Own independent scenario modeling across acquisition channels, cohorts, and customer types • Conduct LTV/CAC analysis, retention curve modeling, and cohort-level customer economics reporting • Translate raw performance data into actionable recommendations • Partner with founders and leadership to shape growth and marketing strategy using data • Build and maintain analytical infrastructure, including dashboards and reporting cadence • Support strategic analysis on ad spend scaling, MER thresholds, and channel-level ROI • Present findings directly with recommendations

🎯 Requirements

• Think like a marketer and finance professional, and model like an analyst • Proactively investigate data and provide answers and recommendations • Own analytical outcomes and validate model accuracy • Move quickly while maintaining analytical rigor • Communicate difficult findings clearly with context and recommendations • Experience with DTC or subscription business metrics such as LTV, CAC, NDR, and cohort analysis • Familiarity with BI, dashboarding, and analytics tools such as Power BI, Looker, Tableau, or similar • SQL skills for data extraction and analysis • Marketing experience in paid acquisition, channel strategy, or growth marketing • Finance knowledge and ability to read and build financial statements

🏖️ Benefits

• Competitive salary ($90K–$110K) plus bonus opportunity • 100% remote work • High-visibility role with direct exposure to founders and cross-functional leadership • Real ownership over what gets investigated and why, not an execution-only analyst seat

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