Lifecycle & Growth Marketing Lead

🔥 0 minutes ago

🦌 Connecticut – Remote

🦌 Connecticut – Remote

💵 $65k - $70k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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CEFALY Technology

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2004

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

💰 Private Equity Round on 2019-08

Healthcare • Food & Beverage • Consulting

CEFALY Technology is a healthcare company dedicated to providing drug-free migraine relief through their FDA-cleared medical device. This innovative device, worn on the forehead, uses electrostimulation to target the trigeminal nerve, alleviating acute migraine pain and preventing future attacks. CEFALY aims to improve patients' quality of life by offering an effective and safe alternative to traditional medication, allowing users to manage their migraine treatment independently with the help of a connected app.

📋 Description

• Design and execute the activation and conversion funnel that converts prospects into paid customers • Understand onboarding friction and conversion barriers • Identify high-intent cohorts and unlock conversion lifts • Build and launch campaigns across email, SMS, push, and in-app messaging • Write copy, set up segments, QA flows, and ship campaigns quickly • Run continuous A/B tests across incentives, messaging, timing, and channel orchestration • Operate Attentive, VWO, and analytics platforms • Work with engineering to improve tracking and reporting • Use SEO and paid acquisition insights to draft high-impact messaging • Build an offer strategy and calendar • Connect Marketing with Sales and Customer Support by surfacing customer questions, friction, churn, and hesitation • Keep Sales and Customer Support informed about upcoming Marketing activity • Leverage AI to improve experimentation and testing • Own the website customer funnel, landing page conversion, and customer engagement metrics

🎯 Requirements

• 2–5+ years in growth, lifecycle, CRM, or performance marketing for consumer digital products • Strong preference for healthcare or DTC business experience • Direct experience improving activation or conversion metrics • Personally built and launched multi-channel lifecycle campaigns • Comfortable executing directly in marketing platforms • Comfortable making decisions with incomplete data • Familiarity with analytics platforms such as GA4 and Looker • Understanding of funnel math, CAC-to-LTV dynamics, and cohort behavior • Experience with Attentive, VWO, and campaign tracking tools • Ability to work effectively in a small, hands-on team environment

🏖️ Benefits

• Health insurance (80% employer-paid) • Employer-paid Dental and Vision • IRA with company match (no vesting period) • Paid PTO • Paid company holidays