Senior Growth Marketing Manager

Job not on LinkedIn

🕒 August 11

🇺🇸 United States – Remote

💵 $125k - $165k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 8%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Paylocity

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1997

👥 HR Tech

☁️ SaaS

🤝 B2B

💰 $10M Venture Round - Paylocity on 2008-05

HR Tech • SaaS • B2B

Paylocity is a provider of cloud-based payroll and human capital management software for businesses of all sizes. Its platform includes payroll, HR, time & labor, benefits administration, talent management (recruiting, onboarding, performance, learning), employee experience tools and AI-driven features, and it serves small businesses through enterprises as well as partners such as accountants, brokers, and tech partners.

📋 Description

• Drive predictable, scalable pipeline growth through innovative acquisition and inbound strategies • Build financial models linking channel spend to lead flow, pipeline, and revenue • Partner with Finance to set spend levels for quarterly and annual lead-generation targets • Conduct scenario analyses and reconcile forecasts with actual results • Define cross-channel optimization strategy across paid search, paid social, programmatic, and retargeting • Prioritize experimentation across creative, targeting, and landing-page experiences • Use leading-indicator metrics to validate scalable growth strategies • Document learnings in an experimentation playbook • Develop and optimize inbound programs for SMB prospects • Partner with web and product marketing teams to improve demo requests and conversion rates • Assess AI-driven search and discovery changes and their impact on paid media economics and pipeline • Educate stakeholders on evolving digital discovery patterns and adjust acquisition strategy • Collaborate with Finance, Acquisition, Website, Marketing, Sales, and Product teams • Present data-driven insights to executive stakeholders and influence investment decisions

🎯 Requirements

• Bachelor's degree in Marketing, Business, Finance, Economics, Statistics, or related field required • 10+ years of experience in digital marketing focused on paid acquisition, growth marketing, or performance marketing • Advanced Excel/Sheets skills • Expertise in scenario modeling, sensitivity analysis, forecasting, and ROI analysis • Hands-on experience with Google Ads, LinkedIn Campaign Manager, Meta Ads, DSPs, and retargeting platforms • Ability to balance CAC/CPL efficiency with pipeline growth objectives • Strong grasp of attribution, funnel metrics, and statistical significance testing • Understanding of AI-driven search and generative assistants’ impact on digital advertising • Hypothesis-driven experimentation, documentation, and rapid iteration • Proficiency in Power BI, Tableau, GA4, Salesforce, and HubSpot • Proven track record managing large-scale digital advertising budgets • Strong background in SMB inbound marketing and conversion optimization • Track record of measurable pipeline growth through paid acquisition and inbound strategies • Familiarity with AI-driven search and emerging digital discovery trends • Preferred: experience presenting to executive stakeholders and influencing investment decisions • Preferred: experience in B2B SaaS or HR/payroll/workforce technology focused on SMB and Mid-Market acquisition • Preferred: ability to build and lead cross-functional initiatives across Marketing, Sales, Finance, and Product teams • Ability to sit for extended periods, typically 7–8 hours per day • Ability to operate computer and phone systems, type, and use multiple software programs simultaneously

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Life insurance • Disability insurance • 401(k) match • Perks that support employees, their families, and finances • Career development opportunities • Annual bonus eligibility • Restricted stock unit grant based on individual performance