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Analytics Manager

đź•’ June 18

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Seer Interactive

51 - 200 employees

Founded 2002

🤝 B2B

B2B • Marketing

Seer Interactive is a transformational digital consultancy that leverages data, technology, and artificial intelligence to innovate and optimize services in search engine optimization (SEO), paid media, analytics, and creative services. As a Certified B Corporation, Seer Interactive is committed to community impact and sustainable practices, evidenced by their significant donations and volunteer work. They offer integrated marketing strategies that deliver real insights and results, striving to make a difference and shape the future in a dynamic digital landscape.

đź“‹ Description

• Strategize and architect large-scale digital analytics implementations for a handful of clients, primarily on platforms like Google Analytics 4 and Adobe Analytics. • Audit new and existing implementations to identify gaps, find technical issues with code or configuration, and recommend the best feasible solution. • Build measurement frameworks that move clients beyond sessions and conversions toward metrics that reflect real business outcomes and nonlinear customer journeys. • Confidently implement analytics and marketing tags through Tag Management Systems, and meet with developers, IT, and clients to design solutions that fit their needs. • Write clear technical documentation for team members, clients, and developers. • Partner directly with clients to develop and operationalize GEO measurement strategies across AI-powered search experiences. • Support Seer's GEO Test & Learn initiatives by defining hypotheses, establishing testing methodologies, identifying success metrics, and evaluating causal relationships between marketing activities and business outcomes. • Distinguish correlation from incrementality through thoughtful experimental design and analytical rigor. • Work cross-functionally with SEO, Paid Media, Creative, and Data teams to evaluate how AI-driven experiences influence awareness, behavior, conversion, and loyalty. • Use Claude and other AI tools to generate analytical outputs, then translate those findings into clear, confident narratives for client and executive audiences. • Build automations, workflows, prompts, and AI-assisted processes that improve how analytics work gets done. • Treat dashboards, reports, and measurement frameworks as products that evolve over time, not one-time deliverables. • Constantly ask "What can I build?" rather than "How do I do this manually?" • Challenge, coach, mentor, and provide feedback to peers and associates, helping elevate analytics and AI capabilities across the team.

🎯 Requirements

• You have advanced analytics implementation expertise involving behavioral tracking, ecommerce measurement, experimentation frameworks, and business outcome measurement. • You are comfortable discussing incrementality, lift analysis, holdout methodologies, and causal inference concepts. • You work effectively in AI tools, particularly Claude, to accelerate analysis, structure findings, and produce client-ready outputs as a daily working partner. • You are naturally inclined to automate, improve, and simplify wherever possible, and you build prompts, workflows, agents, and repeatable systems that amplify impact. • You take ownership of ambiguous problems, break them into actionable next steps, and bring solutions rather than just questions. • You have strong organizational and project management capabilities and can manage your own workload and deadlines in a tool like Wrike, managing up when you hit blockers or competing priorities. • You communicate effectively with technical and non-technical stakeholders, including translating data findings into executive-ready narratives. • You have a genuine curiosity about emerging AI technologies and how they impact discoverability, customer behavior, and digital measurement. • You have a strong sense of self, which means you can say no, deliver feedback, and confidently present the value you are driving for clients, even when things get challenging. • You have a passion for mentoring teammates and elevating analytics capabilities across team. • *Nice to Have: You have experience with Python, R, or data transformation workflows.* • *Nice to Have: You have early exposure to GEO, LLM visibility tracking, or AI search measurement.* • *Nice to Have: You have experience building automations, AI workflows, agents, or internal tools.* • *Nice to Have: You have experience in a consulting or agency environment.*

🏖️ Benefits

• $78,000 - $98,000 annually. • Evaluation of comp at least once a year • Benefit highlights

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