Strategic Marketing Manager – Industry Vertical Leader

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🔥 1 minute ago

🏄 California – Remote

🏄 California – Remote

💵 $96k - $146k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Sensiba LLP

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

🏗️ Construction

🏥 Healthcare

Consulting • Construction • Healthcare

Sensiba LLP is a U. S. -based accounting and business consulting firm that provides audit & assurance, tax, consulting, governance, risk & compliance (GRC), cybersecurity assessments (including penetration testing), software advisory, and sustainability/ESG services. The firm serves mid-market and enterprise clients across industries such as technology, venture capital, real estate, construction, manufacturing, agribusiness, hospitality, and local government. As a Certified B Corporation, Sensiba emphasizes people-first culture, social and environmental impact, and technical expertise to help organizations manage risk, achieve compliance, and support sustainable growth.

📋 Description

• Partner with Industry Leaders and Partners-in-Charge to develop and maintain comprehensive go-to-market strategies for assigned industry verticals. • Align vertical marketing plans with firm-wide strategic objectives, growth targets, and business development priorities. • Evaluate market trends, competitive positioning, client needs, and emerging opportunities to identify differentiation and growth opportunities. • Facilitate annual and quarterly strategic planning sessions with industry leadership. • Develop target account, target audience, and market segmentation strategies. • Translate growth strategies into annual marketing plans with objectives, initiatives, budgets, and success metrics. • Prioritize marketing investments across events, sponsorships, thought leadership, digital campaigns, partnerships, and business development initiatives. • Recommend resource allocation and marketing spend based on business impact and return on investment. • Build and manage integrated marketing roadmaps. • Conduct market research and competitive analysis; monitor industry developments and provide recommendations. • Assess sponsorships, conferences, partnerships, and speaking opportunities. • Develop business cases and recommendations for new marketing investments and growth initiatives. • Own the strategic direction of marketing initiatives within assigned verticals. • Collaborate with marketing specialists, business development teams, subject matter experts, and external vendors. • Establish goals, success metrics, and accountability for marketing programs. • Advise Industry Leaders and Partners-in-Charge and build relationships with partners, practice leaders, business development professionals, and firm leadership. • Facilitate stakeholder alignment and consensus around strategic priorities. • Provide strategic updates, insights, and recommendations to leadership teams. • Define and monitor KPIs tied to awareness, engagement, pipeline generation, client acquisition, and revenue growth. • Analyze marketing performance and provide data-driven optimization recommendations. • Lead quarterly and annual business reviews. • Refine go-to-market strategies based on results, market changes, and stakeholder feedback.

🎯 Requirements

• 5–8+ years of progressive marketing experience, including strategic planning, go-to-market development, and growth-focused marketing within professional services, B2B, financial services, consulting, or related industries. • Demonstrated experience partnering with senior executives and influencing strategic business decisions. • Experience in industry vertical marketing within Manufacturing, Real Estate, Nonprofit, Venture Capital, Private Wealth, Sustainability, or Financial Services. • Strong understanding of market segmentation, positioning, demand generation, account-based marketing, and business development alignment. • Exceptional analytical and strategic thinking skills with the ability to translate data and market insights into actionable recommendations. • Experience developing and managing integrated marketing plans and budgets. • Strong executive communication, presentation, and stakeholder management skills. • Ability to lead through influence in a matrixed organization without direct authority. • Strong project leadership capabilities with a track record of driving complex initiatives to completion. • Proficiency with CRM, marketing automation, reporting, and project management platforms.

🏖️ Benefits

• Comprehensive Health Coverage – Medical, dental, and vision. • Retirement & Financial Planning Support – 401(k) with match, financial wellness programs. • Generous Paid Time Off – Vacation, sick time, holidays, parental leave and volunteer days. • Flexible Work Arrangements – Hybrid or remote options, flexible hours. • Performance-Based Bonus – Recognition for your contributions through discretionary bonuses. • Professional Development Opportunities – Tuition reimbursement, certifications, mentorship. • Career Growth & Internal Mobility – Clear paths for advancement and role transitions. • Inclusive & Supportive Culture – DEI initiatives, employee resource groups, wellness programs. • Competitive compensation. • Professional advancement opportunities.

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