Associate Creative Director, Performance

🔥 14 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🧑‍🎨 Art Director

👻 Ghost score 12%

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Sequencing

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

🏥 Healthcare

🧬 Biotechnology

☁️ SaaS

💰 Venture Round on 2024-01

Healthcare • Biotechnology • SaaS

Sequencing is a direct-to-consumer genetic testing company that offers 30x whole genome sequencing (WGS) from at-home saliva kits or by allowing users to upload existing DNA data. Sequencing provides comprehensive DNA reports and advanced genetic analyses covering 15,000+ diseases, conditions, and traits, plus raw data downloads (FASTQ, BAM, VCF) including SNPs, INDELs, SVs, CNVs and mitochondrial heteroplasmy. They offer an optional subscription for continuous monthly reanalysis of a customer's genome as research advances, emphasize privacy guarantees (HIPAA- and Privacy Shield-compliant, claims they never sell data), and sell bundled WGS products for health, rare disease, carrier screening, medication response, nutrition, fitness, and family planning. The company positions itself around lifelong health intelligence, personalized guidance, and rare disease diagnosis.

📋 Description

• Lead the visual identity, voice, and creative language rebrand from concept through rollout across web, product, paid, and lifecycle • Concept, create, and iterate performance ads across Meta, TikTok, YouTube, CTV, and emerging AI-native channels • Partner with product designers to integrate the brand across ads, in-app experiences, and subscription flows • Turn complex genomic data into clear, emotional, scientifically responsible stories • Build templates, modular assets, and guidelines across acquisition, engagement, retention, and subscription • Run rapid experiments, analyze results with growth, and apply learnings to future creative • Guide internal teammates, freelancers, and agencies while remaining hands-on in art direction, writing, design, motion, prototyping, and production • Report to marketing leadership and partner with growth, lifecycle, product marketing, and product design

🎯 Requirements

• 8+ years in creative roles • 2+ years leading creative or owning a brand at a startup or growth-stage company • Proven experience leading or driving a rebrand, ideally at an earlier-stage company • Portfolio of performance creative with real results on Meta, TikTok, YouTube, or CTV in consumer subscription, DTC, wellness, or tech • Ability to show performance numbers behind creative work • Hands-on craft in design, video, motion, and creative strategy • Experience working closely with product designers to bring a brand into the product experience • Knowledge of digital marketing funnels, testing, attribution basics, and creative-driven acquisition and retention • Daily use of AI tools for image, video, motion, copy, and ideation • History of multi-year tenures • High ownership and autonomy in a fast-paced, fully remote environment • Experience leading teams, freelancers, and agencies • Familiarity with Figma and comfort prototyping in it (nice to have) • Experience with lifecycle and subscription creative, such as email, onboarding, and win-back (nice to have) • Experience in wellness, healthtech, biotech, or another category where trust and science matter (nice to have)

🏖️ Benefits

• Comprehensive medical, dental, and vision insurance coverage • 401(k) with company match • Paid time off • Paid volunteer time off • Fully remote work • Equipment provided • Internet and cell reimbursements • Parental bonding leave • Private, confidential clinical-grade whole genome sequencing for you and your immediate family

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