Senior Manager, Field Events, Marketing

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $147.6k - $221.4k / year

⏰ Full Time

🟠 Senior

🎪 Events

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ServiceTitan

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

💼 Consulting

📦 Logistics

📣 Marketing

💰 $200M Series G on 2021-06

Consulting • Logistics • Marketing

ServiceTitan is a comprehensive software platform designed for the trades industry, providing solutions to enhance productivity and profitability for businesses. It offers a variety of features including dispatching, scheduling, marketing, reporting, and customer experience tools, tailored for trades like plumbing, HVAC, electrical services, and more. ServiceTitan seeks to empower businesses by optimizing operations, improving cash flow, and delivering superior customer experiences through an all-in-one platform. The software includes real-time data analytics, financing options, and mobile capabilities to support the operational needs of contractors and increase their revenue streams. By consolidating multiple business functions into a single platform, ServiceTitan aims to help contractors grow profitably and efficiently.

📋 Description

• Build and own the field marketing strategy for a top-of-funnel program • Define event formats, target segments, and success metrics • Design outreach strategies and event experiences that attract new prospects • Apply account-based marketing principles to identify and engage target accounts • Build testing and optimization frameworks for outreach and event formats • Partner with and influence sales leadership across regions • Align on target accounts and secure buy-in for the events strategy • Hold sales accountable for pre- and post-event follow-through • Lead the full lifecycle of net-new and existing-pipeline field events • Manage strategy, budget, onsite execution, and post-event pipeline reporting • Design repeatable playbooks, invite strategies, sales enablement kits, and follow-up cadences • Manage and mentor event planners and coordinators • Measure and report event performance against pipeline and revenue goals • Prove ROI to marketing and sales leadership • Collaborate with Demand Generation, Customer Marketing, Integrated Marketing, Creative, Sales, Business Development, and Marketing Operations • Travel and perform onsite event work, including moving supplies and setting up activations

🎯 Requirements

• Bachelor's degree or higher in Marketing or a related field • 12+ years of total experience in marketing and events • 5+ years of deep expertise in sales-driven field events • Proven track record of building a field marketing program from the ground up • Experience designing outreach and event experiences that attract net-new prospects • Strong fluency in account-based marketing (ABM) • Experience managing significant program budgets, such as $1M+ annually • Track record of demonstrating clear ROI • Strong leadership and influence skills • Experience earning trust and driving alignment with sales leaders who do not report to you • Direct experience managing and mentoring event planners or coordinators • Strategic thinking paired with hands-on execution • Deep understanding of SaaS sales cycles and buyer personas • Strong analytical rigor and experience owning pipeline and ROI metrics • Experience using Salesforce and Tableau to track attribution and conversion • Exceptional communication skills and collaborative approach • Comfortable operating in a fast-paced, high-growth environment • Willingness to perform physical event tasks, including moving supplies and setting up activations • Willingness to travel up to 25% annually, including some weekends or after-hours as needed • Nice to have: experience with marketing automation or CRM tools such as Salesforce or Marketo • Nice to have: experience launching net-new programs in a fast-paced environment

🏖️ Benefits

• Flexible time off • Learning and development opportunities • Comprehensive onboarding program • Leadership training for Titans at all levels • Other programs and events • Bonusly rewards • Peer-nominated awards • Company-paid medical, dental, and vision insurance • 100% employer-paid options and 90% dependent coverage • FSA and HSA • 401(k) match • Telehealth options, including One Medical memberships • Parental leave and support • Up to $20k in fertility services, including IUI and IVF • Surrogacy reimbursement • Adoption reimbursement • On-demand maternity support through Maven Maternity • Free breast milk shipping through Maven Milk • Pet insurance • Legal advisory services • Financial planning tools • Annual bonus • Equity • Holistic suite of benefits • Remote work