Senior Director, Product Marketing

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🔥 0 minutes ago

🏈 Alabama, Arizona, +25 more states – Remote

🏈 Alabama – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

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ServiceTrade

WebsiteLinkedInAll Job Openings

51 - 200 employees

ServiceTrade is the software platform that helps commercial HVAC, mechanical, and fire contractors grow their profits. During a persistent skilled labor shortage, contractors use ServiceTrade to control the costly chaos of on-demand work and effectively deliver contract commitments. ServiceTrade streamlines service and project operations to reduce administrative costs, optimizes field performance to increase revenue per technician, and boosts sales and client retention to grow margins. Over 1,300 commercial contractors trust ServiceTrade’s 11+ years of experience to help them manage over 13 million assets and invoice over $7.5 billion in revenue annually.

📋 Description

• Define and own ServiceTrade’s product marketing strategy, including positioning, messaging, and go-to-market approach across the fire protection and mechanical product lines. • Build, lead, and develop a high-caliber product marketing team, setting a high bar for strategic thinking and quality of writing. • Lead go-to-market planning and execution for new product and feature launches, with particular ownership over AI-powered capability launches. • Personally shape the narrative for major launches and strategic initiatives — writing (or directly editing) the messaging, launch briefs, and content that matter most. • Build and maintain a rigorous competitive intelligence program, translating market and competitor shifts into positioning guidance, battlecards, and sales enablement. • Partner closely with Product Management to bring customer, market, and competitive insight into roadmap decisions. • Partner with Sales and Customer Success to arm sellers and CSMs with talk tracks, objection handling, and persona-aligned messaging that improve win rates and adoption. • Represent product marketing at the executive and board level, communicating launch plans, market position, and results clearly and persuasively. • Champion the use of AI to improve product marketing’s own workflows, content creation, and go-to-market processes. • Serve as ServiceTrade’s internal expert on how the market perceives our products — especially our AI capabilities — and where we need to sharpen our story.

🎯 Requirements

• 10+ years of B2B SaaS product marketing experience, including at least 3+ years leading and building product marketing teams. • A demonstrated track record of leading successful new product launches, ideally including AI-powered products or capabilities. • Exceptional writing and storytelling ability — you should be able to point to messaging, launch narratives, or content you personally wrote that drove real business results. • High intellectual horsepower: strategic, analytical, and able to synthesize complex technical, market, and customer information into clear direction. • Strong executive presence and communication skills, with experience presenting to senior leadership and/or a board. • Deep experience with competitive intelligence, market analysis, and cross-functional go-to-market execution. • Comfortable operating in a fast-moving, PE-backed, high-growth SaaS environment. • Comfortable navigating ambiguity while still driving toward decisions and results. • A collaborative leader who inspires followership across Product, Sales, Marketing, and Customer Success. • Nice to have: experience in field service, commercial contracting, or vertical SaaS serving industries with a technician or field workforce.

🏖️ Benefits

• Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions • Dental and Vision through Unum • Flexible Spending Account and Dependant Care Account • Company-paid Life insurance, STD and LTD • Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance • 401(k) with up to 3% employer match and NO vesting period • Flexible PTO policy • 10 company holidays • Parental Leave • Paid Time Off for Volunteering • Employee Reimbursement Program to use for well-being, technology and/or professional development