Director, Digital Marketing

🔥 3 hours ago

🇺🇸 United States – Remote

💵 $120k - $140k / year

⏰ Full Time

🔴 Lead

🌐 Digital Marketing

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SGS

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1878

📋 Compliance

☁️ SaaS

Compliance • SaaS • Sustainability

SGS is the world's leading Testing, Inspection, and Certification (TIC) company, providing a comprehensive range of services designed to assure quality and integrity across various sectors. SGS is focused on sustainability, offering climate action services and an all-encompassing ESG portfolio under its IMPACT NOW suite. The company has ambitious targets for growth by 2027, driven by its strategy to address global megatrends. SGS operates globally, providing business assurance, connectivity and products, digital trust, health and nutrition, and solutions for industries and the environment.

📋 Description

• Lead the strategy, execution, and performance of our digital ecosystem • Own the full digital demand engine - including website, SEO, PPC, email marketing, and social media • Develop and execute a comprehensive digital marketing strategy aligned to SGS North America’s growth priorities • Lead the evolution of SGS’s digital ecosystem, ensuring a modern, user centric, high performing web experience • Own the SGS North America website strategy, roadmap, UX, content architecture, and ongoing optimization • Drive continuous improvement in site performance, conversion paths, SEO health, and digital accessibility • Oversee web governance, content standards, and cross business line alignment • Lead SEO strategy across technical, on page, and content optimization • Partner with content teams to ensure SEO driven content planning and execution • Own paid search and paid media strategy, budget allocation, and performance optimization • Drive measurable ROI through targeted PPC campaigns, retargeting, and digital advertising programs • Collaborate with Marketing Operations & Performance for accurate attribution and reporting • Lead email marketing strategy, including nurture programs, segmentation, and personalization • Optimize email performance through testing, analytics, and continuous improvement • Oversee SGS North America’s social media strategy, content, and channel performance • Ensure alignment with global brand standards and regional business priorities • Partner with business line leaders and regional marketing teams to ensure digital initiatives support commercial goals • Collaborate with IT and external partners for secure, scalable, and optimized digital platforms

🎯 Requirements

• Bachelor's degree from an accredited university in Marketing, Digital Marketing, Communications, Business or related field • Master’s degree (MBA or Marketing/Analytics focus) strongly preferred • 12+ years of progressive experience in digital marketing, with deep expertise across website management, SEO, PPC, email marketing, and social media • Proven experience leading digital strategy in a complex B2B environment - industrial, technical, scientific, or multi-industry experience is highly advantageous • Demonstrated success partnering with Marketing Operations, Analytics, or Revenue Operations teams • Experience managing large digital programs, cross functional teams, and external agencies • Strong understanding of digital analytics platforms, attribution models, and data driven optimization. • Experience working within global or matrixed organizations • Advanced English language skills

🏖️ Benefits

• Medical, dental and vision insurance • Life insurance • Employee assistance programs • 401(k) with company match (immediate vesting upon enrollment) • Online training courses • Virtual and classroom development experiences • Tuition reimbursement program • Paid-time off • Family leave