Senior Manager, Media Measurement, Analytics

🕒 April 2

🏢🏡 New York City – Hybrid

💵 $121.7k - $159.7k / year

⏰ Full Time

🟠 Senior

👔 Manager

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Shake Shack

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2004

👥 B2C

🛍️ eCommerce

🛒 Retail

B2C • eCommerce • Retail

Shake Shack is a modern-day 'roadside' burger stand known for its delicious burgers, chicken sandwiches, hot dogs, crinkle-cut fries, frozen custard, shakes, beer, wine, and more. The company focuses on providing a premium casual dining experience with an emphasis on fresh, simple, high-quality food at a great value. In addition to its food offerings, Shake Shack engages with customers through various seasonal promotions, gift card offerings, and festive merchandise. The company is committed to customer privacy and uses data and cookies to enhance user experience on its digital platforms.

📋 Description

• Lead the development and implementation of marketing measurement frameworks to evaluate the effectiveness of media investments across digital and traditional channels. • Partner with marketing teams to analyze campaign performance and deliver actionable insights that improve ROI and drive business growth. • Support and manage Marketing Mix Modeling (MMM) initiatives to understand the contribution of media, promotions, and external factors to sales performance. • Develop and maintain dashboards and reporting tools that track media performance, marketing KPIs, and business impact. • Analyze digital marketing performance across channels including paid media, social, search, and programmatic campaigns. • Partner with Consumer Insights, Data Science, and Finance teams to connect marketing activity with guest behavior and restaurant sales outcomes. • Leverage CRM, loyalty, and digital ordering data to identify trends and improve targeting strategies and marketing effectiveness. • Translate complex analytical findings into clear insights and recommendations for marketing and senior leadership. • Support testing frameworks including campaign experimentation, incrementality testing, and A/B testing. • Champion data-driven decision making across marketing and analytics teams. • Partner with media vendors to steer analytics requirements and oversee data gathering and governance • Assist in architecting tests and validate partner results

🎯 Requirements

• 7–10 years of experience in marketing analytics, media measurement, or data analytics roles. • Strong experience with marketing analytics techniques including Marketing Mix Modeling (MMM), attribution, or incrementality testing. • Experience working with large datasets and analytics tools such as SQL, Python, R, or similar. • Proficiency with BI tools such as Tableau, Power BI, or similar visualization platforms. • Strong understanding of digital media channels and marketing performance metrics. • Experience working cross-functionally with digital marketing, data, and insights teams. • Strong communication and storytelling skills to translate complex data into actionable insights. • Experience in QSR, retail, ecommerce, or consumer brands preferred. • Bachelor’s degree in Analytics, Statistics, Economics, Marketing, or related field; advanced degree preferred.

🏖️ Benefits

• Weekly Pay and Performance bonuses • Shake Shack Meal Discounts • Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more • Medical, Dental, and Vision Insurance* • Employer Paid Life and Disability Insurance* • 401k Plan with Company Match* • Paid Time Off* • Paid Parental Leave* • Access to Employee Assistance Program on Day 1 • Pre-Tax Commuter and Parking Benefits • Flexible Spending and Dependent Care Accounts* • Development and Growth Opportunities *Eligibility criteria applies