Digital Strategy, CRM & GEO Lead – Contract

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🗽 New York – Remote

🗽 New York – Remote

💵 $10k - $12k / year

⏳ Contract/Temporary

🟠 Senior

🏆 Customer Success

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Sia

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

🤖 Artificial Intelligence

💰 Private equity on 2025-01

B2B • Artificial Intelligence

Sia is a global management consulting group born digital that specializes in strategy, management consulting, and AI-driven transformation. The firm combines consulting, creative services, and AI solutions (Sia Experience, Sia AI, Sia Studio) to help large enterprises scale digital and generative AI initiatives, optimize operations, and improve customer experience. With ~3,000 consultants across 19 countries, Sia serves blue‑chip and big‑tech clients across multiple sectors including banking, telecommunications, automotive, healthcare, media, and government.

📋 Description

• Own CRM & GEO strategy and execution • Lead CRM and Generative Engine Optimization (GEO) initiatives across multiple client accounts, developing and maintaining roadmaps, conducting audits, prioritizing opportunities, optimizing content for both traditional search engines and AI-driven search experiences, and translating insights into actionable recommendations • Serve as the primary strategic owner of CRM/GEO deliverables while remaining hands-on in execution • Drive digital growth strategy • Partner with internal teams and clients to shape integrated digital marketing strategies that improve discoverability, customer acquisition, and business performance • Develop strategic frameworks, recommendations, and client deliverables while ensuring a high standard of work across engagements • Translate analytics into strategy • Leverage performance data to identify trends, uncover opportunities, and measure the impact of CRM and digital marketing initiatives • Develop reporting and present strategic insights and recommendations directly to clients and internal stakeholders • Lead senior client conversations • Serve as a trusted advisor in client meetings, presenting strategies, performance updates, recommendations, and roadmaps with confidence and executive presence • Collaborate across disciplines • Work closely with Paid Media, Creative, Analytics, Development, and Account teams to ensure integrated marketing initiatives are aligned and executed effectively

🎯 Requirements

• Proven experience leading digital strategy across integrated channels including GEO/CRM, and growth marketing within agency, consulting, or complex client-service environments • Strong understanding of lifecycle marketing, customer journeys, campaign architecture, and performance-driven digital strategy across enterprise or multi-stakeholder accounts • Hands-on experience reviewing performance data, extracting actionable insights, and translating analytics into strategic recommendations for clients and internal teams • Familiarity with Adobe Analytics, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA); ability to operate comfortably within modern martech and reporting ecosystems • Ability to confidently lead senior-level client conversations, present strategic recommendations, and guide workstreams with executive presence and sound judgment • Experience partnering cross-functionally with Paid Media, Creative, Account, and technical teams to keep integrated initiatives moving effectively • Comfortable operating as both a strategic lead and individual contributor — able to step into the work directly, shape deliverables, review outputs, and provide hands-on support where needed • Strong organizational and prioritization skills with the ability to manage multiple workstreams simultaneously in fast-moving environments with minimal oversight

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities • Opportunity to work with a diverse team