VP, Marketing Operations, Agentic AI Systems

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Sidetrade

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2002

🤖 Artificial Intelligence

💸 Finance

💳 Fintech

💰 Post-IPO Equity on 2013-12

Artificial Intelligence • Finance • Fintech

Sidetrade is a leader in AI-powered financial operations, providing solutions that enhance the order-to-cash cycle for businesses. Their platform, powered by the AI assistant Aimie, helps enterprises across various industries to boost cash flow, optimize working capital, and transform financial operations. With Aimie, Sidetrade leverages the world's largest order-to-cash data lake, handling millions of buyers and billions of invoices, providing unparalleled insights and business outcomes. Recognized by leading industry analysts, Sidetrade offers comprehensive tools for cash application, collections and dispute management, credit risk management, and more, crucial for financial transformation and revenue growth.

📋 Description

• Define and own the multi-year roadmap for AI-powered marketing operations, aligned to revenue targets and approved at exec level. • Set the standard for what constitutes a production-grade agent at Sidetrade: Evaluation suites, guardrails, observability, and retirement criteria. • Advise the CMO and CEO on emerging AI capabilities and their commercial implications for pipeline and revenue. • Lead delivery of production agents for lead scoring, enrichment, MQL handoff, prospection, and revenue attribution, co-owned with Sales, BDRs, and Demand Gen. • Replace at least five manual marketing workflows with production agents in the first 18 months, with documented time savings and quality parity or better. • Own prompt libraries, tool definitions, and evaluation suites that govern agent quality across the team. • Stand up and own the observability layer: cost per task, accuracy, drift, human escalation rate. • Report the performance of the agentic layer monthly to the exec team and quarterly to the board. • Quantify pipeline and revenue influenced by AI-driven workflows; defend the numbers. • Own and manage the Martech stack: Marketo, Salesforce, Salesloft, 6Sense, ZoomInfo, Cognism, LinkedIn Sales Navigator, LetSignIt, Asana, Kinsta, GoToWebinar, Wistia, Google GTM, Search Console, Analytics, Ads, Zapier, Proofjump. • Cut the stack by at least 25% on cost or tool count in the first 18 months against measurable value. • Evaluate, onboard, and retire vendors. You hold final sign-off on Martech investment. • Provide enablement to marketing and sales users in collaboration with the department leaders. • Hire, develop, and retain a team of marketing engineers and operations specialists. • Define roles, set standards, and create a culture of measurement and continuous improvement. • Partner with Product and Engineering leadership to align shared infrastructure and tooling.

🎯 Requirements

• 12+ years in B2B SaaS marketing, with at least 4 years in a senior leadership role owning technology and operations. • Proven track record shipping production AI-driven workflows or agents that real users and revenue processes depended on. Sandbox demos do not count. • Deep fluency with Marketo, HubSpot, or Pardot, plus Salesforce. You have owned these platforms at scale. • Hands-on with n8n, Make, or Zapier: multi-step flows, error handling, API integrations without writing production code from scratch. • Expert-level command of LLM tools (Claude, ChatGPT, or equivalent): prompt design, AI-in-workflow architecture, and clear judgment on reliability limits. • Able to scope work for engineering teams, spec clearly, and validate output. You read JSON and API docs fluently. • Track record of board-level reporting on marketing technology performance and ROI. • Strong communicator: you translate agentic complexity into commercial outcomes for exec and investor audiences.

🏖️ Benefits

• Competitive executive compensation package including base salary and performance incentives. • Hybrid work model: a flexible mix of in-office and remote days. • Health & wellness: medical coverage, life insurance, and wellness programs. • Generous paid leave plus public holidays. • Learning, mentorship, and career advancement support at exec level. • Active Social Club with regular team events across our international offices.