Senior Paid Media Specialist

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SIDN

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2002

🤖 Artificial Intelligence

🤝 B2B

🏢 Enterprise

Artificial Intelligence • B2B • Enterprise

SIDN is a Spanish digital marketing and technology consultancy that helps companies build customer relationships and grow in digital channels through SEO, data-driven marketing, analytics, CRM and cloud-based solutions. The agency combines SEO, paid media, social, content, web/product development and bespoke tech (including AI-driven tools like Banzai and SIDN Scraper) to deliver performance marketing, customer intelligence, marketing automation and analytics for enterprise clients. SIDN partners with Google Cloud, Salesforce and HubSpot and emphasizes generative AI, data cloud integration and scalable marketing operations.

📋 Description

• Define and lead the paid media performance strategy for a multi-brand environment, ensuring alignment with revenue, traffic and profitability objectives. • Manage and optimize campaigns on Google Ads (Search, Performance Max, Demand Gen), Meta Ads, TikTok Ads, Retail Media (Amazon DSP, marketplaces) and other conversion-focused channels. • Implement advanced bidding strategies with a special focus on new user acquisition, investment efficiency, and value- and margin-based optimization (POAS). • Work with first-party audiences, intent signals and predictive models to maximize performance and prevent overlap between brands. • Monitor and prevent cannibalization between brands by applying cross-exclusions, auction controls and strategic prioritization. • Analyze results using GA4, Looker Studio and data tools, producing actionable insights. • Serve as the paid media point of contact within the client, contributing strategic vision and decision-making capability. • Prepare executive reports and participate in follow-up committees and strategic meetings.

🎯 Requirements

• 5+ years of experience in paid media performance, focused on e-commerce or the retail sector. • Advanced proficiency in Google Ads, Meta Ads and TikTok Ads. • Solid experience with Performance Max, advanced Search and bid automation with an e-commerce focus. • Deep knowledge of GA4, conversion measurement and attribution. • Experience with advanced audiences, remarketing and first-party data. • Familiarity with value-, margin- or POAS-based optimization, as well as product feeds and possible automated improvements. • Experience working with multiple stakeholders and collaborative agency models. • Knowledge of CRO, UX/UI or automation is highly valued. • Certifications in paid media platforms (desirable).

🏖️ Benefits

• Onboarding program designed to help you integrate quickly into the company and feel part of our team from day one. • Flexibility and balance: Fully Remote position (total flexibility). • Vacation and additional time off: 25 days as per agreement. • Your birthday off to celebrate it as you prefer. • Long Weekends: 12 Fridays off per year! • Additional month for maternity/paternity leave. • Continuous professional development: Internal and external training programs tailored to your needs: Languages, Leadership, Specialization in key digital marketing areas. • Unlimited access to books so you can keep learning and growing. • Everything you need to work at peak performance: Premium office equipment: ergonomic chair, latest-generation computer, microphones, and any other materials you need to work comfortably and efficiently. • Exclusive employee benefits: Discounts on leading brands and options to expand your remote work equipment. • Commitment to social impact: Volunteer programs: Participate in charitable projects such as food drives, blood donations and events with social impact. • Inclusion plans: We support projects for integrating vulnerable groups, promoting a diverse and inclusive environment.