Product Marketing Manager – VC Backed Startups

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SignalFire

11 - 50 employees

Founded 2012

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

SignalFire is a venture capital firm built on technology and data, dedicated to supporting growth for early-stage companies through advanced AI tools and seasoned sector expertise. They focus on providing unparalleled support to their portfolio companies, combining in-house AI capabilities with tailored advisory programs across multiple sectors such as healthcare, fintech, cybersecurity, and more.

📋 Description

• Define product positioning, messaging, and competitive differentiation • Develop and execute go-to-market strategies for product launches • Partner with sales to create enablement materials, playbooks, and competitive battlecards • Conduct market research, customer insights, and competitive analysis • Drive content strategy, including case studies, whitepapers, and thought leadership • Own pricing, packaging, and value proposition development • Collaborate with product, sales, demand generation, and growth marketing teams • Track and measure product adoption, pipeline impact, and customer engagement metrics • Submit an application to join SignalFire’s Talent Ecosystem • SignalFire reviews applications on an ongoing basis and may share profiles with portfolio companies • SignalFire talent partners or startup leaders may contact candidates when there is a match

🎯 Requirements

• 3+ years of experience in product marketing, preferably at a B2B SaaS company • Experience leading go-to-market strategies and product launches • Strong ability to craft compelling messaging and positioning • Experience working with sales teams to develop enablement materials • Familiarity with market research, competitive analysis, and voice of the customer (VoC) programs • Data-driven mindset with experience tracking adoption, churn, and campaign performance • Experience with SaaS, AI, fintech, cybersecurity, or developer tools is a plus • Potential experience with tools including LaunchDarkly, HubSpot, Marketo, Salesforce, Highspot, Figma, Canva, Adobe Creative Suite, Webflow, Google Analytics, Amplitude, Tableau, Gong, FullStory, Notion, Confluence, Slack, Miro, and Loom • LinkedIn URL required • Resume/CV required; PDF format preferred • Current or preferred working location required on the application

🏖️ Benefits

• Estimated OTE $100K – $200K (compensation tier; base salary is not specified) • Profile visibility into exclusive early-stage opportunities • Profile kept on file for future marketing roles in SignalFire’s portfolio • Potential access to opportunities across SignalFire’s portfolio companies

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