
51 - 200 employees
Founded 2011
đŁ Marketing
đ¤ B2B
đĽ B2C
Marketing ⢠B2B ⢠B2C
Silverback Strategies is a marketing agency that specializes in performance marketing. They focus on delivering measurable results through paid media campaigns, organic media strategies, and data intelligence. Their services include SEO expertise, content marketing, conversion rate optimization, analytics, reporting, and data visualization. The agency works with both B2B and B2C businesses, aiming to align marketing efforts with actual business impacts, rather than vanity metrics. They emphasize actionable insights and precise reporting to showcase the effectiveness of their campaigns.
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51 - 200 employees
Founded 2011
đŁ Marketing
đ¤ B2B
đĽ B2C
Marketing ⢠B2B ⢠B2C
Silverback Strategies is a marketing agency that specializes in performance marketing. They focus on delivering measurable results through paid media campaigns, organic media strategies, and data intelligence. Their services include SEO expertise, content marketing, conversion rate optimization, analytics, reporting, and data visualization. The agency works with both B2B and B2C businesses, aiming to align marketing efforts with actual business impacts, rather than vanity metrics. They emphasize actionable insights and precise reporting to showcase the effectiveness of their campaigns.
⢠Translate strategy into visuals by partnering with the Creative Strategist to turn research, hooks, and creative briefs into visual concepts, storyboards, and finished assets ⢠Design static ad creative and edit/produce short-form video and motion content for paid social ⢠Apply brand guidance ranging from brief one-pagers to comprehensive brand systems ⢠Produce creative that anticipates compliance and legal scrutiny and minimizes revision rounds and rejection risk ⢠Identify opportunities to evolve brands' creative expression while maintaining brand-safety guardrails ⢠Review raw photography and video footage and select, crop, cut, and edit material into finished assets ⢠Deliver polished, client-ready work with minimal internal revision cycles ⢠Maintain visual consistency across high volumes of ad variations, formats, and platforms ⢠Balance brand safety with creative freshness and support growth and new-market opportunities ⢠Partner with the Creative Strategist as a two-person creative engine
⢠5+ years in a hands-on creative production role such as Art Director, Senior Designer, Creative Producer, or similar ⢠Dedicated performance/paid social experience ⢠Portfolio demonstrating range across static design and video/motion editing, ideally for paid social ⢠Experience working within brand guidelines of varying depth ⢠Experience in regulated or highly regulated industries is a strong plus ⢠Experience working in matrixed organizations with multiple stakeholders and layered approval processes ⢠Expert-level proficiency in Figma or similar for static design and layout ⢠Strong proficiency in After Effects or similar for motion graphics and video editing ⢠Ability to edit raw video/photo footage into finished assets, including selects, cuts, pacing, captions, and graphics overlays ⢠Working knowledge of Adobe Creative Suite, including Photoshop, Premiere, and Illustrator ⢠Understanding of platform-specific creative specs and best practices across Meta, TikTok, YouTube, Pinterest, and other paid social channels ⢠Strong eye for effective modern performance advertising ⢠Understanding of paid-social fundamentals such as hooks, pacing, hierarchy, and CTAs ⢠Ability to make sound creative judgments from loose briefs or visual direction ⢠High attention to detail ⢠Comfortable giving and receiving fast, iterative feedback in a deadline-driven environment ⢠Able to work quickly without sacrificing polish ⢠Collaborative and self-sufficient in production
⢠Unlimited PTO ⢠Comprehensive health, dental, and vision plans ⢠Virtual Team Events and a fun, casual, inclusive company culture ⢠Company-paid ClassPass membership ⢠12 weeks of Paid Parental Leave ⢠Summer Fridays ⢠401(k) with Employer Match ⢠Paid generously / competitive compensation implied by "Get paid: We hire the best and pay them generously"
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