Director, Performance Media – Digital Customer Acquisition

🔥 12 hours ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $167.7k - $223.6k / year

⏰ Full Time

🔴 Lead

👔 Director

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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SimpliSafe

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2006

🏭 Manufacturing

💼 Consulting

📦 Logistics

Manufacturing • Consulting • Logistics

SimpliSafe is a company dedicated to making home security accessible to everyone. They are disrupting the home security industry through innovative solutions that provide protection and peace of mind to their customers across the U. S. and the UK. SimpliSafe fosters a culture of belonging within their workforce, promoting diversity, personal growth, and a customer-obsessed mission to ensure every home is secure.

📋 Description

• Own the full performance digital portfolio across paid search, paid social, display, video, affiliate, and emerging channels • Manage a significant media budget to cost-effectively grow the customer base • Optimize and run the digital performance marketing portfolio across spend, systems, CPA, and cost-per-subscriber targets • Enhance data, tools, and reporting systems • Drive a rigorous testing and learning roadmap • Lead and coach in-house channel managers, growth marketers, and analysts • Manage the embedded agency partnership and establish performance expectations, accountability, and productive working rhythms • Collaborate with Acquisition, Brand, Creative, E-commerce, Product, Offline, SEO, Analytics, Content, and PR teams • Develop continuous testing across creative, copy, audience targeting, landing pages, and page performance • Maintain visibility into channel performance, attribution modeling, and data pipelines • Deliver actionable performance reports to executive leadership connecting digital activity to business outcomes • Mentor and develop the in-house team

🎯 Requirements

• At least eight years of hands on multi-channel digital performance marketing experience, managing a portfolio of digital and unique channels • Five or more years leading performance channel specialists • Hands-on fluency in Search, Social, Affiliate, Video, Display, and ROF • Background in D2C subscription, e-commerce, or a similarly considered-purchase environment where customer education is part of the acquisition journey • Ability to own internal business targets and in-channel platform targets • Ability to use data to explain performance, trends, and next steps • Strong business KPI acumen, including CPA, CAC, LTV:CAC, Payback, and Churn • Strong media channel KPI knowledge, including CPC, CTR, cATC, CVR, and Engagement • Experience with attribution modeling and web analytics platforms • Ability to translate complex performance data into clear business narratives for executive and cross-functional audiences • Proficiency with MS Office/Google Workplace, Slack, Tableau, Hex, Invoca, Innovid, and media platforms such as Google, Meta, iSpot, and Impact • Creative intuition to understand modern consumer behavior • Experience managing or structuring agency relationships • Knowledge of Offline channels and SEO is a bonus

🏖️ Benefits

• A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive • A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families • Free SimpliSafe system and professional monitoring for your home • Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change • Annual bonus program • Equity • Medical benefits • Retirement benefits • Lifestyle benefits