Senior ASO Specialist

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Smarter Apps

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2024

🤖 Artificial Intelligence

👥 B2C

⚡ Productivity

Artificial Intelligence • B2C • Productivity

Smarter Apps is a mobile-first consumer app company that builds AI-powered utility and lifestyle applications focused on simplicity and human-centered design. The company’s portfolio includes productivity and utility apps such as ScannerKit (AI document scanning and upload), CaptureQR (QR capture/decoding), and SmarterChat (AI-driven text structuring), alongside lifestyle and wellness apps like WorkoutBuddy (habit-based fitness), Plantena (plant identification and care), and BiteWisely (AI food scanning and health insights). Smarter Apps emphasizes intuitive UX, modern AI capabilities, accessibility, and delivering reliable, affordable solutions that make everyday tasks easier.

📋 Description

• Own and drive ASO strategy across our portfolio of mobile apps. • Manage and iterate on metadata (titles, subtitles, descriptions, keywords) to improve rankings and conversion. • Collaborate with creative teams to test and optimize visual assets, including icons, screenshots, and preview videos. • Work with product and UA teams to align custom product pages and feature launches with acquisition goals. • Plan and implement A/B tests, and provide regular reporting on key metrics. • Proactively adopt automation and AI tools to scale testing, analysis, and reporting workflows.

🎯 Requirements

• 2+ years of experience in ASO, preferably with a portfolio of subscription-based or freemium apps. • Proven track record of improving organic visibility and conversion in App Store. • Deep understanding of app store algorithms, ranking factors, and experimentation frameworks. • Experience with ASO and analytics platforms (e.g., AppTweak, SensorTower, AppFollow, etc). • Ability to analyze performance data and turn insights into actionable growth strategies. • Familiarity with working across cross-functional teams, including UA, creative, and product. • Hands-on experience with Custom Product Pages and their role in supporting paid user acquisition strategies. • Experience with Apple Search Ads is a strong plus, especially in integrating CPP strategies with paid acquisition campaigns.

🏖️ Benefits

• Competitive salary and bonus structure. • Comprehensive benefits package, including health, dental, and vision insurance. • Professional development opportunities and career growth. • A collaborative, international, fully remote work environment. • Opportunity to influence ASO strategy and play a key role in launching new products and features across a growing portfolio.