Senior Product Marketing Manager

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $160k - $180k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Smith.ai

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

💼 Consulting

🏥 Healthcare

⚖️ Legal

💰 $7M Seed Round on 2019-06

Consulting • Healthcare • Legal

Smith. ai is a company that specializes in providing virtual receptionist and AI-driven customer engagement services. Their offerings include human-first answering services, AI-driven voice assistants, outreach campaigns for sales and support, and AI-powered web chat solutions. Smith. ai integrates with various systems to offer seamless customer interaction solutions across industries such as law firms, medical and wellness services, and marketing agencies. Their services are designed to increase lead conversion rates and enhance customer experiences by combining the efficiency of AI with the warmth of human interaction. Smith. ai is trusted by over 3,000 businesses to manage customer interactions and support business growth.

📋 Description

• Own the full product marketing function for Smith.ai • Shape and maintain the company’s overarching narrative strategy and messaging across customer touchpoints • Run A/B tests, landing page tests, and CTA optimizations • Translate positioning into copy for social, PR, email, website, and ads • Lead and execute product launch strategies with Product, Marketing, Customer Success, and Sales • Own launch checklists, positioning, enablement, go-to-market sequencing, and adoption tracking • Embed in product pods and develop adoption strategies during planning • Build and optimize lifecycle programs across email, in-app, and other channels from onboarding through retention • Develop analytical frameworks to measure activation, retention, churn, and campaign effectiveness • Conduct customer research and monitor competitors, market shifts, and category trends • Create and maintain sales enablement resources, training, competitive positioning, and product knowledge materials • Produce landing pages, case studies, email copy, in-app messaging, launch blogs, social copy, internal communications, video scripts, and ad copy • Partner cross-functionally with Product, Growth, Sales, Design, and Customer Success

🎯 Requirements

• 3+ years experience in product marketing at early- or growth-stage startups • Proven experience building successful lifecycle programs from onboarding to retention • B2B sales enablement experience, including trainings, assets, positioning, and tools • Track record of executing product launches and rolling out new features or capabilities to market • AI fluency, beyond just chat; ability to build agents and workflows • Familiarity with Salesforce, Customer.io, Chameleon, Figma, Convert, Mailchimp, and similar marketing tools • Experience marketing to SMB professional services audiences • Legal industry knowledge or familiarity is a differentiator • World-class writing and storytelling portfolio including website copy, landing pages, pricing pages, battlecards, email sequences, and microcopy • Strong design sensibility and ability to collaborate with creative teams (nice-to-have) • Experience conducting customer research, surveys, and message testing (nice-to-have) • Data-driven approach with a history of improving conversion, activation, or retention metrics (nice-to-have)

🏖️ Benefits

• Equity • Medical insurance • Dental insurance • Vision insurance • Life insurance • 401(k) • Flexible Time Off program

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