Solution Product Marketing Manager

🔥 3 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎁 Product Marketing

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

ActiveProspect

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

🛡️ Insurance

💼 Consulting

📦 Logistics

💰 Series A on 2020-04

Insurance • Consulting • Logistics

ActiveProspect is a technology company specializing in consent-based marketing solutions that help businesses streamline their lead-buying processes. Their platform focuses on acquiring qualified prospects, protecting against litigation risk through documented proof of consent, and enhancing lead quality. ActiveProspect's key products include TrustedForm for independent lead certification and legal compliance, LeadConduit for optimizing lead acquisition, and LeadsBridge for automating workflows. The company serves industries such as insurance, financial services, home services, and more, providing tools for marketers to acquire leads at scale while ensuring compliance with legal standards like TCPA. With over 20 years in the industry, ActiveProspect brings transparency and trust to online lead generation.

📋 Description

• Define solution-level strategies connecting products and capabilities to business problems faced by performance marketers, lead buyers, and lead sellers • Translate product capabilities into cohesive solution narratives and customer outcomes • Identify opportunities to package, bundle, cross-sell, and expand solutions • Develop solution frameworks based on workflows, buying journeys, use cases, industry needs, and measurable outcomes • Partner with Product Management, Sales, and Marketing leadership to prioritize strategic solution opportunities • Create business cases and recommendations linking market opportunities to target segments, buyer needs, competitive differentiation, revenue potential, and required capabilities • Develop and maintain a structured market research program • Conduct customer interviews, win/loss interviews, surveys, focus groups, analyst research, expert interviews, and secondary research • Segment customer and prospect insights and translate findings into recommendations for product strategy, messaging, campaigns, content, and sales plays • Build and maintain a comprehensive competitive intelligence program • Monitor competitor positioning, capabilities, pricing, packaging, partnerships, messaging, launches, content, and market activity • Develop competitive profiles, comparison frameworks, battlecards, objection-handling guidance, and executive briefings • Create and maintain positioning and messaging for solutions, products, use cases, and target segments • Develop message maps, value propositions, proof points, elevator pitches, solution narratives, and audience-specific messaging • Contribute to go-to-market strategies and provide inputs for product launches and release communications • Develop sales enablement materials and train Sales and Customer Success teams • Partner with Demand Generation on campaigns and support events, webinars, analyst briefings, executive presentations, and thought leadership • Define success measures and track impact on pipeline, win rates, sales cycles, adoption, cross-sell, retention, and revenue expansion • Present findings and recommendations to senior leadership and build evidence-based decision-making across teams

🎯 Requirements

• 7+ years of experience in product marketing or business analytics in a SaaS environment with multiple products, preferably in the martech or adtech industry • Bachelor’s degree in Marketing, Business, Communications, Data Analytics or a related field • Strong understanding of data enrichment, data hygiene, identity resolution, data governance, or related domains • Experience in lead generation, performance marketing, or compliance-driven environments • Familiarity with APIs, data flows, data providers, and identity graphs • Experience working with or marketing alongside platforms such as Snowflake, AWS, or similar data marketplace and cloud providers • Proven track record of successful product launches and GTM campaigns • Strong analytical skills and a data-driven approach to decision-making • Excellent written and verbal communication skills • Proficiency in creating sales enablement tools and marketing content • Expertise in tools such as HighSpot, Gong, Salesforce, Monday.com, HubSpot, and AI tools • Familiarity with consent-based marketing, lead generation, or marketing automation is highly desirable • Authorization to work in the U.S.

🏖️ Benefits

• Equal Opportunity Employer • Compensation expectations listed in application form, but no employer-provided base salary stated

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume