VP of Growth Marketing

Job not on LinkedIn

🔥 0 minutes ago

🏈 Alabama, Alaska, +45 more states – Remote

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💵 $255k - $300k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 1%

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Logo of SmithRx

SmithRx

51 - 200 employees

Founded 2018

💼 Consulting

🛡️ Insurance

🏥 Healthcare

💰 $20M Series B on 2022-03

Consulting • Insurance • Healthcare

SmithRx is a transparent, pass-through pharmacy benefits manager (PBM) that operates independently from insurance companies and pharmacies to align its incentives with self-insured employers and their members. By leveraging modern technology, SmithRx aims to reduce the cost and complexity of pharmacy benefits, ensuring the delivery of effective and low-cost drugs. The company is dedicated to transforming the pharmacy benefits landscape through its flat-rate, transparent pricing model and innovative cost savings programs, which connect members to the lowest cost drugs without the use of spread pricing, rebates, or other tactics. SmithRx's commitment to transparency and superior customer service results in significant savings for employers and a highly satisfactory experience for its members.

📋 Description

• Build and scale the revenue engine in the Pharmacy Benefit Management (PBM) space • Build a team and function dedicated to discovering, testing, and scaling growth and engagement tactics • Architect a culture and pipeline of rapid growth experiments across messaging, channels, and outreach strategies • Manage experimentation by pivoting quickly from failures and scaling successful approaches • Work with Sales and Product to discover channels and partnership loops for healthcare buyers and brokers • Develop direct-to-employer and broker-channel growth motions while incorporating compliance • Lead the Growth Ops and BDR team toward sharper targeting and automation • Build a human-and-agent operating model for research, personalization, strategy, and creative • Empower a technical growth pod to build internal growth tools, engineer acquisition loops, and test technical hypotheses

🎯 Requirements

• Ability to generate bold, high-variance ideas and apply rigorous measurement • Proven ability to evaluate complex, nuanced markets and design bespoke growth strategies from scratch • Strong track record of designing rigorous tests and applying learnings • Expertise in outbound sales cadences, BDR metrics, pipeline generation, and digital acquisition • Ability to deploy technical talent to build programmatic growth engines and run complex tests • Experience using AI/LLM agents for account research and personalized outbound at scale • Hands-on experience with advanced data enrichment • Experience with behavioral product analytics such as PostHog or Amplitude • Experience with intent-signaling platforms • Experience with conversion optimization tools such as Mutiny or VWO • Ability to use modern LLM platforms for no-code/low-code tools and infrastructure • 8+ years of experience in growth marketing, demand generation, or revenue operations at a high-growth, venture-backed startup

🏖️ Benefits

• Medical, Pharmacy, Dental, Vision, and Life Insurance • AD&D Insurance • Flexible Spending Benefits • 401(k) Retirement Savings Program • Short-term and long-term disability • Discretionary Paid Time Off • Paid Company Holidays • Wellness Benefits • Commuter Benefits • Paid Parental Leave benefits • Employee Assistance Program (EAP) • Well-stocked kitchen in office locations • Professional development and training opportunities • Mental health support • Bonuses, commissions, or equity may be available

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