Industry Principal – Regulated Industries

🔥 2 hours ago

🇺🇸 United States – Remote

💵 $255.6k - $335.5k / year

⏰ Full Time

🔴 Lead

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Snowflake

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2012

💼 Consulting

📣 Marketing

Consulting • Marketing • Cloud Computing

Snowflake is a cloud-based data-warehousing company that provides a platform for data storage, processing, and analytics. It allows businesses to store data in a centralized location and perform complex queries and analytics on that data efficiently. Snowflake is designed to handle a wide range of data workloads and can scale dynamically to meet the needs of growing businesses.

📋 Description

• Represent Snowflake to the Office of the CMO across regulated industries • Lead strategic engagements with CMOs, marketing analytics leaders, media directors, CRM, loyalty, MarTech, and AdTech operations, alongside compliance officers • Translate priorities in measurement, identity resolution, audience activation, personalization, and next-best-action intelligence into Snowflake architectures and roadmaps • Build demonstrable examples including privacy-safe MTA, MMM, incrementality testing, consent-aware IDR, audience intelligence, propensity scoring, compliant decisioning, agentic marketing copilots, and secure data clean room patterns • Package successful approaches into reusable reference architectures, playbooks, and assets • Enable sales teams and MarTech/AdTech partners with repeatable solutions • Share best practices through customer workshops, enablement, webinars, and industry events • Report to the Global Head of Business Solutions • Help marketing and advertising leaders in financial services, insurance, and healthcare and life sciences improve measurement, activation, personalization, and optimization on Snowflake's AI Data Cloud

🎯 Requirements

• Bachelor's degree in marketing, business, statistics, economics, computer science, or equivalent practical experience • 15+ years of experience in marketing analytics, AdTech, marketing technology, customer data, identity resolution, or related consulting, with significant time working on or with brand-side marketing in regulated industries • Meaningful experience inside a financial services, insurance, or healthcare organization in marketing analytics, AdTech, CRM, customer experience, or marketing technology • Working knowledge of FCRA, GLBA, HIPAA, state privacy laws, consent, and industry regulations affecting customer data use and advertising activation • Practical command of MTA, MMM, incrementality testing, and ROAS/LTV optimization • Experience with identity resolution graphs, audience strategy, CDPs/AdTech activation platforms, and journey decisioning programs • Experience building, guiding, or evaluating predictive AI, generative AI, and agentic workflows in marketing and advertising • Complementary depth in Machine Learning (ML) ideal • Comfort with modern data architecture and ability to engage with data and engineering teams • Record of measurable business impact, including revenue, pipeline, or programs influenced • Confidence presenting to and advising senior executives • Proven ability to partner with sales, solution engineering, product, and partners • Willingness to travel for customer meetings, field events, and industry conferences • MBA or advanced degree preferred

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