Associate Director, Omnichannel Brand Partner

🔥 52 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $150k - $190k / year

⏰ Full Time

🟠 Senior

👔 Director

👻 Ghost score 0%

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Sobi - Swedish Orphan Biovitrum AB (publ)

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1991

🏥 Healthcare

🧬 Biotechnology

💊 Pharmaceuticals

Healthcare • Biotechnology • Pharmaceuticals

Sobi - Swedish Orphan Biovitrum AB (publ) is a global leader in providing innovative treatments for people with rare diseases. Specializing in therapeutic areas such as haematology and immunology, Sobi is committed to improving patient access to medicines for rare and debilitating conditions. With a strong R&D pipeline, the company is actively pursuing new therapies and collaborating globally to transform patient care in areas such as haemophilia and immune thrombocytopenia. Sobi also engages in extensive sustainability and humanitarian aid programs, demonstrating a firm commitment to patient-centric care and societal contributions.

📋 Description

• Partner with marketing and cross-functional teams to drive omnichannel and customer experience programs • Serve as the strategic hub between enterprise Omnichannel/CX and brand marketing teams • Lead cross-functional omnichannel initiatives with a high degree of autonomy • Manage agency relationships, scope, budgets, and performance • Advise marketing teams on SEO/SEM, social, websites, email, display, and other digital efforts • Develop and maintain omnichannel strategy roadmaps • Translate customer and performance data into insights, recommendations, and measurable outcomes • Ensure recommendations are implemented, tracked, and evaluated • Identify and prioritize key customer-journey moments for patients, caregivers, and HCPs • Translate enterprise initiatives such as modular content into actionable brand strategies • Drive adoption and consistency across brands • Support digital and omnichannel experiences, digital media, and digital analytics for upcoming Immunology launch brands • Influence customer experience strategy across patients, caregivers, and healthcare professionals

🎯 Requirements

• Bachelor's degree required • Minimum of 8 years of multi/omnichannel pharmaceutical marketing experience • Experience emphasizing digital engagement strategy and customer experience optimization • Ability to make quantitatively oriented business recommendations using customer information and trends • Data and analytics expertise, including persuasive storytelling of insights • Recent experience at or supporting startup/emerging life science organizations, preferably focused on rare/orphan diseases • Experience designing and delivering high-impact digital/customer experience programs • Understanding of websites, UX, SEO/SEM, media, social, CRM, analytics, and digital field tools • Strong knowledge of marketing fundamentals and customer behavioral objectives • Business acumen and ability to explain complex technical concepts clearly • Experience leading complex projects with a hands-on, detail-oriented approach • Leadership experience managing agency relationships, project scope, budgets, and contracts • Understanding of the end-to-end customer journey and moments that matter • Ability to translate enterprise initiatives such as modular content into brand-level strategies • Ability to connect insights to strategic decisions, execution, and measurable impact • Ability to prioritize and direct multiple simultaneous projects and meet deadlines • Experience supporting pharmaceutical/biotech brand or product launches from pre-launch through commercialization • Experience in a commercial matrix organization preferred • Understanding of pharmaceutical marketing and sales compliance concepts preferred • Experience with third-party analytics and reporting vendors preferred • Modern business intelligence tools such as Tableau preferred • Veeva toolset and Salesforce Marketing Cloud experience highly desirable • Excellent interpersonal, oral, and written communication skills • Executive presence and ability to communicate with senior leaders • Diplomacy and facilitation skills; ability to influence without authority • Ability to work autonomously in ambiguous situations • Customer-oriented mindset aligned with Sobi's core values

🏖️ Benefits

• Competitive compensation • Generous time off policy • Summer Fridays • Opportunity to attend popular conferences • Work/life balance • 401(k) match • Tuition reimbursement • Wellness reimbursement • Medical insurance • Dental insurance • Vision insurance • Additional recognition awards • Short-term bonuses • Long-term bonuses • Collaborative and team-oriented environment • Remote work option