Account Based Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

☕ Washington – Remote

☕ Washington – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Software Finder Careers

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

Software Finder Careers is an online software discovery and review platform that helps businesses find, compare, and select software products through unbiased user reviews, expert recommendations, and curated resources. It provides free personalized software recommendations via solution advisors, publishes buyer guides and market reports, and offers a vendor program to generate leads and increase vendor visibility across many software categories (HR, EMR/EHR, LMS, legal, project management, etc. ). The site is positioned to assist B2B buyers in making informed software purchasing decisions and to connect vendors with ready-to-buy leads.

📋 Description

• Build and run the target account marketing program for software vendors • Decide which vendors Software Finder should pursue and develop commercial hypotheses for strategic accounts • Prioritize and score accounts by revenue potential, category fit, vendor maturity, competitive activity, relationship strength, product fit and timing signals • Research priority vendors, buying committees, competitors, paid search presence, marketplace visibility and demand generation priorities • Design personalized one-to-one, one-to-few and one-to-many campaigns across vendor categories • Coordinate email, LinkedIn, content, paid advertising, webinars, direct outreach, executive engagement and event-based campaigns • Create or commission account-specific briefs, landing pages, presentations, opportunity reports, benchmarking, ROI scenarios and outreach messages • Enable business development with actionable account briefs and orchestrate coordinated marketing and sales touches • Own target-account motions around selected events, including pre-event outreach, meeting coordination, attendee briefs and post-event campaigns • Track account-level engagement, meetings, pipeline, progression to revenue and play performance • Capture market feedback and recommend/manage account-based marketing spend based on commercial results

🎯 Requirements

• 5 to 7 years in B2B marketing • At least 2 years in account-based marketing, demand generation or field marketing • Track record of target account programs producing qualified meetings and pipeline • Strong research ability and ability to form a commercial view quickly • Commercial judgment about personalization and account prioritization • Confident writing personalized outreach, account briefs and commercial narratives in clear English • Comfortable working closely with sales and being measured on pipeline • Hands-on experience with CRM and marketing automation, ideally HubSpot • Experience with LinkedIn campaign tools • Bachelor degree in marketing, business or a related field • Preferred: experience marketing to software or SaaS vendors • Preferred: familiarity with software marketplaces and review platforms • Preferred: experience running event-led account campaigns • Preferred: exposure to intent data and account engagement scoring