Growth Lead – Lead Paid Media Strategist

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🏄 California – Remote

🏄 California – Remote

⏳ Contract/Temporary

🟠 Senior

📈 Performance Marketing

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SoHo Dragon

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏗️ Construction

📦 Logistics

Consulting • Construction • Logistics

SoHo Dragon is a consulting firm specializing in the implementation and management of Microsoft technologies and cloud solutions. They offer a range of services including Microsoft SharePoint migration, Dynamics 365 applications, Azure cloud solutions, cybersecurity assessments, and AI-driven business process optimization. With a focus on advisory, managed services, and IT infrastructure support, SoHo Dragon helps clients modernize and optimize their digital infrastructures, improve compliance and governance, and leverage AI for enhanced business performance. The firm is dedicated to delivering tailored solutions and fostering long-term partnerships with their clients.

📋 Description

• Own paid media strategy across Google Ads, Meta Ads, LinkedIn Ads, and other channels • Translate business goals into budgets, channel plans, testing roadmaps, and growth strategies • Lead demand generation, lead generation, retargeting, and conversion optimization initiatives • Recommend what to launch, pause, scale, or improve • Manage performance against pipeline, MQLs, SQLs, CAC, CPL, ROAS, lead quality, and revenue • Identify gaps impacting lead quality, sales conversion, and revenue growth • Conduct account audits and identify growth constraints • Diagnose issues across targeting, messaging, creative, landing pages, sales process, attribution, and positioning • Prioritize recommendations based on business impact • Build forecasts and budget scenarios tied to pipeline, revenue, CAC, and ROAS • Estimate the impact of spend, channel mix, and conversion rate changes • Oversee campaign structure, targeting, messaging, creative, and testing • Optimize landing pages, offers, forms, and conversion funnels • Guide PPC teams and ensure execution aligns with strategy • Use GA4, CRM data, HubSpot, attribution models, and reporting tools to evaluate performance • Connect campaign results to pipeline and revenue outcomes • Deliver clear, actionable insights to clients • Lead strategy discussions with executives, founders, and marketing leaders • Build trusted advisor relationships and challenge assumptions when needed • Mentor PPC and automation specialists, ensuring high-quality execution and alignment with client goals

🎯 Requirements

• 5+ years in paid media, growth marketing, performance marketing, or demand generation • Strong experience with Google Ads and Meta Ads • LinkedIn Ads preferred • Expertise in B2B lead generation, CRO, funnel optimization, and attribution • Proficiency with GA4, CRM platforms, HubSpot, conversion tracking, and reporting • Ability to connect marketing performance to pipeline, ROAS, CAC, and revenue • Experience with forecasting, budget planning, and growth modeling • Strong client-facing communication and strategic consulting skills • Agency experience preferred • Experience using AI tools to improve marketing workflows • Comfortable leading offshore teams and collaborating across functions • U.S.-based preferred, or able to work U.S. business hours and travel as needed

🏖️ Benefits

• Travel within the U.S. as needed • Remote work arrangement indicated by 'Los Angeles, California (Remote)'