Marketing Manager – Enrollment & Engagement

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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Logo of Solera, Inc.

Solera, Inc.

5001 - 10000 employees

Founded 2005

🚘 Automotive

💼 Consulting

📦 Logistics

Automotive • Consulting • Logistics

Solera, Inc. is a provider of data-driven and AI-enabled solutions for vehicle lifecycle management, fleet management, vehicle repairs, and claims processing. Solera offers a comprehensive suite of services that cater to the needs of dealers, insurers, repair shops, and fleet operators, utilizing advanced analytics to streamline processes and improve efficiency. Their services include vehicle tracking, claims automation, repair database management, and fleet intelligence, among others. With vast amounts of data and strong industry partnerships, Solera aims to enhance business outcomes for their clients across the automotive sector.

📋 Description

• Lead the design and execution of consumer engagement campaigns across the full funnel, from initial outreach to re-engagement. • Craft messaging strategies and secure client alignment on campaign approaches. • Contribute to engagement strategies for new product launches. • Forecast campaign performance and support annual strategic planning. • Test new messaging, channels, and tools to improve performance. • Maintain pre-send QA standards, including list accuracy, link validation, personalization tokens, mobile rendering, and compliance checks. • Serve as the primary marketing contact for clients and align Solera’s resources with client needs. • Understand client culture and platforms to tailor campaign strategies. • Balance customization with scalable best practices across programs. • Manage timelines and expectations, and remove roadblocks to keep campaigns on track. • Use data to uncover insights and improve engagement strategies. • Deliver campaign reports with clear takeaways and actionable recommendations. • Measure, track, and document performance for internal and external stakeholders. • Identify growth opportunities through funnel, audience, and channel performance analysis. • Work with the BI team to create and communicate data visualizations and dashboards.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, or a related discipline. • 3 years of experience in growth, engagement, or lifecycle marketing across both digital and offline channels. • Background in B2C or B2B2C marketing; healthcare or wellness experience strongly preferred. • Familiarity with marketing channels such as email, SMS, direct mail, digital ads, CRM, and marketing automation. • Hands-on experience with tools like Iterable, Google Analytics, Wrike, PowerBI, or Looker Studio. • Strong analytical skills with the ability to translate data into insights. • Strong written and verbal communication skills. • Organized, proactive, and comfortable managing multiple priorities in a fast-paced, remote startup environment. • A team player with excellent cross-functional collaboration skills. • Open to candidates based in the United States.

🏖️ Benefits

• Remote first culture • Flexible PTO • Paid pregnancy and parental leave • Adoption Assistance Program • Medical, Dental and Vision • Company paid Life, Long Term Disability and Short-Term Disability • 14 Company Holidays • 401k + company match! • Free Fitbit • Casual and fun atmosphere

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