Vice President – Tire Aftermarket Growth

🕒 June 17

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $175k - $250k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

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Sonsio Vehicle Protection

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1984

🛡️ Insurance

💼 Consulting

📦 Logistics

Insurance • Consulting • Logistics

Sonsio Vehicle Protection is a leading provider in the automotive industry, offering a comprehensive range of vehicle protection plans. Since its inception in 1984, Sonsio has been protecting vehicles with programs that cover Tire Road Hazard Protection, Appearance Packages, Parts & Labor Warranties, Mechanical Advisory, and more. Their services are designed to provide affordable and valuable coverages that ensure vehicle safety and maintain their resale value. Sonsio is also involved in the NTT INDYCAR SERIES as a primary sponsor, showcasing their commitment to motorsports and the vehicle protection industry.

📋 Description

• Define and execute a tire-led aftermarket growth strategy aligned to Sonsio’s enterprise objectives. • Champion a culture of accountability, data‑driven decision making, and cross‑functional collaboration. • Identify and prioritize market segments, distribution partners, and growth channels capable of producing scalable revenue. • Establish a clear roadmap to grow the business to achieve annual sales targets while managing risk and concentration. • Design and deploy go to market execution model by customer tier and segment, reducing dependency on executive-led deal making. • Build, lead, and continuously calibrate a lean, high-impact team aligned to the future-state platform model. • Ensure tire and mechanical programs are designed for repeatability, scalability, and efficient onboarding. • Maintain strong executive-level relationships with key partners, associations, and clients.

🎯 Requirements

• Bachelor’s degree or equivalent professional experience • 10+ years in the automotive aftermarket or tire industry • Demonstrated success building or scaling businesses in constrained or competitive channels • Proven experience leading organizational change, aligning cross‑functional teams, and modernizing operating models in complex or legacy environments • Proven ability to lead through ambiguity and redesign operating models • Strong strategic and analytical leadership capabilities • Strong internal operator with comfort in systems, process, and cross-functional environments • Experience leveraging CRM, reporting, and technology to drive growth and accountability • Excellent communication and facilitation skills.

🏖️ Benefits

• paid time off • medical • dental • vision • 401k match (50% on the dollar up to 7% of employee contribution)